The Utah Office of Tourism has joined the Global Sustainable Tourism Council (GSTC) as a destination member. The organisation is one of only four US destinations and one of only five North American destinations to become members with a focus to lead in sustainable tourism practices.
The mission of the Utah Office of Tourism is “to elevate life in Utah through responsible tourism stewardship.” The Utah Office of Tourism’s key areas of focus includes marketing and advertising, research, publications, information services, media relations, destination development, travel trade, scenic byways, and cooperative marketing programs.
“From The Mighty 5 national parks to The Greatest Snow on Earth, our unparalleled outdoor recreation depends on the thoughtful stewardship of our natural resources,” said Vicki Varela, Managing Director of the Utah Office of Tourism.
“Our Red Emerald Strategic Plan strives to continue powerful branding, promote responsible visitation, and help preserve our world-class quality of life for future generations. We are proud to join the Global Sustainable Tourism Council in establishing Utah as an industry leader in responsible visitation to ensure our treasured places remain forever mighty,” Varela added.
Randy Durband, CEO of GSTC, said: “We applaud the Utah Office of Tourism’s commitment to seeking new approaches for more sustainable tourism in their state, and GSTC stands ready to assist in that journey.”
“As a state blessed with outstanding scenery, wonderful people, unique natural and cultural resources, phenomenal dark skies, and extraordinary state and national parks and monuments – Utah’s leadership in sustainable tourism management and development will only further elevate quality of life and visitor experiences now and for future generations!” said Dr. Kelly Bricker, GSTC Vice-Chair and Associate Professor and Director at the University of Utah in Parks, Recreation, and Tourism.