US travel publishing warehouse, Travel + Leisure, this week rang the Opening Bell at the New York Stock Exchange having been acquired by Wyndham Destinations from Meredith Corp for US$100m earlier this year.
Billed as the “world’s leading membership and leisure travel company” and boasting a portfolio of nearly 20 travel brands, the new business goes by the name Travel + Leisure Group and will focus on the development and worldwide growth of new travel products and services.
Travel + Leisure Co. will maintain its current portfolio of brands and products, offering consumer travel products, including online and subscription travel services and more.
A fresh online travel booking platform called BookTandL.com has been rolled out, providing a new tool for planning and booking holidays “that optimises the power of the compelling content of Travel + Leisure,” the firm said in a statement.
“We are very proud to make our debut today as Travel + Leisure Co., the world’s leading membership travel company,” said Michael Brown, President and CEO, Travel + Leisure Co. “This defining milestone in our strategic plan provides opportunities to evolve our business and expand our reach within the global leisure travel industry as one of the most trusted and influential brands in travel.”
The new website will serve as both a research and transaction platform, providing consumers a single destination for every aspect of their holiday planning and booking journey.
Options include Hotels, Things to Do, Bundle & Save, Cars and Flights.
Users can browse the site for inspiration and search for holidays based on Beach Vacations, Ski Trips, Landmarks and Monuments, Amusement Parks and more.
Other services and features will be added in the coming months to further enhance the site, making the aspirational world of Travel + Leisure accessible for all to easily book and experience.
A new Travel + Leisure subscription travel club is also earmarked to launch mid-year, offering exclusive benefits and perks when travelling. Subscribers will have the opportunity to live out the experiences they read about in Travel + Leisure, with exclusive access and special amenities throughout their stay at featured properties.
“There is tremendous pent-up demand for travel and, as the only travel company that has the ability to harness the incredible content from one of the most trusted brands in travel, we are creating a place to satisfy that demand,” said Brown. “We look forward to the next bold step in our company’s future as we continue putting the world on vacation.”
The Travel + Leisure Group will be overseen by Noah Brodsky, in the capacity of President and Chief Brand Officer.
Wyndham Destinations will now serve as the umbrella brand for the company’s vacation ownership resorts.
Lead image: Travel + Leisure Co. virtually rings the Opening Bell at the NYSW | Source: YouTube