Oetker Collection to deliver maiden Italian Masterpiece

Ultra-lux hospitality company partners with Reuben Brothers on latest addition

Oetker Collection will welcome its first Masterpiece Hotels property in Italy in April 2022.

Hotel La Palma is in the centre of Capri Village. The first hotel on the island – formerly known as Locanda Pagano – and dating back to 1822, the original property will undergo a complete transformation.

In line with Oetker Collection’s mission to create meaningful connections in endearing places, the brand’s first Italian property is set to bring to life the island’s iconic dolce vita lifestyle. The hotel is owned by Reuben Brothers, marking the latest procurement in their pipeline of investments and developments in Europe.

Hotel La Palma, Capri - Oetker Collection | image credit: Romain Reglade

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The Reubens Brothers’ acquisition also includes the legendary La Taverna Anema e Core nightclub, a famous nightspot frequented by celebrities, located in the same premises.

During its renovation, the room count of the hotel is being decreased from 80 to 50 rooms – including 18 suites – each will be completed with its own private balcony or terrace.

In the beating heart of Capri, just around the corner from the famous Piazza Umberto I – well known as the ‘Piazzetta’ – Hotel La Palma is perfectly positioned for guests to visit some of the most notable sites of Capri: I Giardini di Augusto, Via Krupp, La Certosa and the iconic Faraglioni.

Hotel La Palma will be a gourmand’s delight, with Gennaro’s restaurant, bar and terrace, under the culinary direction of Chef Gennaro Esposito. Esposito is a true name in the region, having run his own two-Michelin Star restaurant, Torre del Saracino, for the last 23 years.

Another highlight will be Bianca, a newly created rooftop restaurant and bar with spectacular views over the sea and Capri Village. Bianca, also under the culinary direction of Chef Gennaro Esposito, will become the island’s chicest hangout.

Hotel La Palma will offer a brand-new pool deck, complete with an elegant pool bar which pays homage to the ‘classic Capri’ of the golden age. There will also be an indulgent spa, a sauna, steam bath and ice shower, relaxation space and fitness centre. The hotel will also offer three boutiques.

Timo Gruenert, CEO of Oetker Collection, commented: “I simply cannot think of anything more exciting than the outlook of opening a true masterpiece hotel in one of the most beautiful and glamorous destinations in the world, the island of Capri. It will be an homage to La Dolce Vita and the legacy of this legendary location – the first hotel in Capri – while reinventing Hotel La Palma to once again be at the epicentre of the island’s vibrant social scene.”

Jamie Reuben of Reuben Brothers added: “We are thrilled that Hotel La Palma will be joining the prestigious Oetker Collection portfolio of hotels; a group that has, for so long, upheld the very highest standards in refined hospitality.”

“When we acquired the property we saw its potential to become a truly world-class hotel, a vision shared by Oetker Collection. We have no doubt that Hotel La Palma will be right at home next to some of the world’s most legendary hotels and part of this glittering hotel brand, and similarly that Oetker Collection will breathe new life into this history-steeped Italian icon,” Reuben added.

More at oetkercollection.com/hotels/hotel-la-palma/

All hotel renderings courtesy of Oetker Collection

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