Boutique cruise line Azamara has revealed the name of its new and fourth ship as Azamara Onward. The vessel switched ownership from Royal Caribbean Group to Sycamore Partners last week, coinciding with Azamara’s transition into an independent brand and cruise company.
The ship previously operated under the Princess Cruises’ brand as Pacific Princess before being acquired by Sycamore Partners in late January 2021.
“Today marks a new beginning for Azamara, as we increase our capacity and begin our journey as an independent cruise company. Our beautiful new ship can access smaller ports and allow us to bring our guests to even more destinations,” said President of Azamara, Carol Cabezas.
“When selecting a unique name, we realised our fourth ship marks the start of a new adventure and we chose a name that celebrates the bright future ahead for the brand, our guests, and the industry as a whole.”
The brand has elected the name Azamara Onward, which represents moving forward in space or time. The name is meant to evoke feelings of resilience, positivity, and the endless possibilities of the future. As a whole, the name reflects the brand’s trajectory and journey to the next chapter.
“Azamara has a bright future and is positioned to continue growing as an independent company,” added Orlando Ashford, Executive Chairman of Azamara. “We can’t wait to welcome back our loyal customers, as well as those new to the brand, with our expanded fleet offering more unique Destination Immersion programming and itineraries.”
Azamara Onward will join the brand’s existing fleet: Azamara Pursuit, Azamara Journey and Azamara Quest. The newly purchased vessel, currently docked in Civitavecchia, will receive an extensive renovation to reflect the Azamara brand. Azamara Onward is scheduled to sail for its inaugural season around Europe in 2022.
Commenting on the completion of the transaction, Royal Caribbean Group Chairman and CEO said he is “confident that the brand’s success and growth trajectory will continue under the stewardship of Sycamore.”
Sycamore Partners paid US$201 million dollars for Azamara and its existing fleet of three ships.