Livn and TIX unite to assist travel distributors

New partnership bring musicals, theatre and concerts tickets to frontline sellers

Livn has joined forces with TIX to offer musical and theatre products to a wider audience.

Livn is the company behind the world’s only “Open Connectivity Hub” for distributors of Tours & Activities (T&A), while TIX is a B2C channel that has been making live events more accessible to its consumers through its website and mobile app.

The duo are now enhancing their reach by partnering to allow them to bring their content to the business-to-business (B2B) travel retail chains including bricks and mortar and online travel agencies.

To celebrate the partnership, Frozen the Musical by Disney Theatrical Productions is now available to Livn distribution partners, travel agents and the travel industry.

At Sydney's Capitol Theatre for a screening of Frozen the Musical, Steve Martinez, Livn Founder & CCO; Lia Geraissate, Livn Head of Marketing and Mark Rizzuto, Livn CEO.

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Sheila Moloney, TIX CEO, remarks, “The Frozen product launch is just the beginning of a promising partnership between two technology companies…getting together to expand and grow the live entertainment reach and traction.

“Over the past 10 years we have grown and established our customers and we are excited to offer our technology and product offering to a new audience,” Moloney added.

Livn continues to expand their tour operators’ network on a daily basis. TIX marks their first partnership in the musical, theatre, and concert space, enhancing their extensive portfolio of experiences which already included day tours, authentic experiences, must see attractions and bucket list activities. Through a single integration with the Livn API, partners can automatically connect to global experiences from all over the world.

Michael Gazal, TravelManagers with Steve Martinez, Livn Founder & Chief Commercial Officer

“We are extremely excited to be working with the TIX team, and to assist them to reach out to a new audience, the travel distributors,” said Mark Rizzuto, Livn CEO.

“We are equally excited that this partnership will allow our partners to gain access to musical, concert and theatre content. Livn acts solely as a technology enabler between the parties.”

Livn’s platform gives business partners like TIX a distribution solution by connecting them with the best tour operators and players in the global T&A space and allows businesses to gain efficiency and bring in additional revenue. And since this is the first time musical and theatre content is being made available, it has generated a lot of excitement for TIX, Livn, and the T&A distributors they serve.

Lead image: Sheila Moloney, TIX; Mark Rizzuto, Livn and James Robertson, Disney Theatrical Group at The Capitol Theatre.

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