A “change in consumer priorities” has seen the launch of a new sub-brand by global luxury hotels and restaurants association, Relais & Châteaux.
Villas by Relais & Châteaux is a collection of over 500 villas in 29 countries, with more to be added. The brand is new vision for the hospitality sector that amplifies the group’s defining ethos of family spirit, local anchorage, and excellent cuisine.
Villas by Relais & Châteaux reflects changing consumer attitudes due to the pandemic, fulfilling pent-up demand for travel while ensuring guests feel safe and confident to travel in today’s settings.
It is the fully customisable service options and unrelenting focus on food and drink that truly distinguishes Villas by Relais & Châteaux from the wider industry. Guests are guaranteed the same service they could expect if they were staying in a Relais & Châteaux hotel.
Whether in a grand palazzo on a Mediterranean island, a remote ranch in Montana, a cliff-top cabin in Sri Lanka or a rural cottage in Ireland, the collection is diverse while set in breathtaking natural surroundings. Many properties also benefit from additional features such as private pools, beaches, hot tubs and tennis courts.
Each villa is available to rent exclusively, boasts private access and has no adjoining properties, except for those Villas in city centres). Each has a minimum of 70 square metres in internal space, including dedicated indoor dining spaces, and outdoor terraces big enough to celebrate on.
The collection seeks to give guests more control over their stay and confidence in the safety of the family and friends they are travelling with.
“With dented enthusiasm for long plane journeys in cramped conditions, and greater demand for staycations that guests can travel to independently, Villas by Relais & Châteaux means guests can take the break they have been craving without compromising on safety or service,” the association said.
Philippe Gombert, President of Relais & Châteaux, said: “Guests of Villas by Relais & Châteaux can expect the same level of refined service as if they were staying in one of our hotels – how much they want and when is entirely up to them.
“Now, more than ever, our guests value personal space and our collection of incredible villas can give them confidence and peace of mind – without compromising on hospitality.
“Villas by Relais & Châteaux is an essential component of our ability to evolve and thrive as we begin to think beyond the pandemic,” Gombert added.