Sydney’s Primus Hotel will be repositioned as the first Kimpton Hotels & Restaurants property in Australia, set to open later this year.
IHG Hotels & Resorts and Pro-invest Group revealed the plan to convert the 1930s heritage-listed Art Deco property under the boutique luxury brand this week.
Kimpton Sydney will open in October 2021 with 172 unique design-led rooms and suites, a rooftop swimming pool, as well as a range of innovative culinary experiences that are built on Kimpton’s legacy of locally loved restaurants – including a lobby bar, rooftop restaurant and a café.
The hotel’s lobby, guest rooms and food and beverage offering will be revamped ahead of the rebadging.
Kimpton’s lifestyle programming – part of the brand’s DNA – will be delivered through various complimentary experiences that can include: a morning kickstart coffee and tea, yoga lessons, bike rentals, and Kimpton’s Social Hour, designed to create connections among guests and locals over complimentary wines in the evening.
The brand is also pet friendly and will welcome four-legged friends.
“I can’t tell you how excited we are to finally bring the Kimpton Hotels & Restaurants brand to Australia,” said Leanne Harwood, IHG’s Managing Director – Australasia, Japan & Pacific.
“We are very mindful of how special the Kimpton brand is, and that’s why it’s been so important to us that we only bring it to market with the right owner and when we have the perfect property to bring it to life.”
“The Primus Sydney property oozes Kimpton character, as soon as we saw it, we knew it had to wear the Kimpton badge, and we are so glad Pro-invest agrees and has put its full weight behind the brand,” Harwood added.
Jan Smits, Co-CEO at Pro-invest, “Such a uniquely beautiful and historic hotel called for a brand that would bring the guest experience to life, and as each Kimpton hotel is a hotel-of-one, individually designed to blend the surrounding environment with local culture, offering guests an authentic and playful experience, we knew it was the right choice.”
Kimpton sits apart from the stereotypical CBD luxury hotel mould, and the trendy midtown precinct location of the Sydney hotel is the perfect fit for Kimpton’s guest profile – with the State Theatre and Capitol Theatre both a stone’s throw away, along with the heritage-listed QVB retail precinct, performing arts centres and International Convention Centre.
According to availability search results on the Primus Hotel Sydney’s website, the property will cease trading under that banner on 13 August 2021.
The Kimpton brand has been growing rapidly around the world over recent years, with 73 Kimpton Hotels now open globally and 32 in the pipeline.
Lead image: Level Seven, Primus Hotel Sydney