San Francisco landmark to join Auberge stable

The Hearst Building, near Union Square, will be hospitality company's first in the city

Hearst Building, San Francisco | Credit: The Hearst Building

Auberge Resorts Collection has inked a deal to manage The Hearst Hotel in the heart of San Francisco.

The downtown property will be part of Auberge Resorts Collection’s ongoing strategic expansion into city centres and its commitment to the long-term vibrancy and culture of downtown San Francisco.

The 1911 landmark is currently being redeveloped and will be reborn as The Hearst Hotel, Auberge Resorts Collection. The development is set to redefine luxury and inspire a new experience in the City by the Bay when it opens in 2023.

Credit: The Hearst Building

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The Hearst Hotel is situated at the intersection of Market Street and Third Street. The neighbourhood in which it is situated has long been known for its architectural grandeur and historic significance alongside a modern mix of shopping, business and award-winning dining experiences.

Following an extensive interior renovation and redesign, the 13-storey building will open as The Hearst Hotel, Auberge Resorts Collection, a 150-room and suite hotel, complete with an Auberge Spa, grand lobby, social spaces, destination restaurant and rooftop bar with a unique perspective of the city.

The Hearst Hotel will be Auberge’s first property in San Francisco, joining two other locations in nearby Napa Valley, Solage and Auberge du Soleil.

Credit: The Hearst Building

Last year, Auberge Resorts opened Commodore Perry Estate, Auberge Resorts Collection in Austin and Mauna Lani, Auberge Resorts Collection in Hawaii.

In 2021, the brand will open six hotels including: Bishop’s Lodge, Auberge Resorts Collection in Santa Fe, N.M., The Inn at Mattei’s Tavern, Auberge Resorts Collection in Los Olivos, Calif., Stanly Ranch, Auberge Resorts Collection in Napa Valley, Calif., Etéreo, Auberge Resorts Collection in Riviera Maya, Mexico, Hacienda AltaGracia, Auberge Resorts Collection in Costa Rica, and Susurros del Corazón, Auberge Resorts Collection in Punta de Mita, Mexico.


Images courtesy of The Hearst Building

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