JNTO rolls out Insider Guide to Japan

Undiscovered charms of Japan showcased in series of newsletters

Fushimi Inari Shrine

Japan National Tourism Organization (JNTO) has rolled out an Insider Guide to Japan, celebrating the country’s many traditions, innovations, natural wonders, and off-the-beaten-track adventures.

2021 is a landmark year for Japan as Tokyo gears-up to host the postponed Tokyo 2020 Olympic and Paralympic Games.

Japan offers breath-taking scenery, great wildlife, a rich cultural heritage, fast-paced city life, world-class cuisine, and a reputation for warm hospitality, but also has a long-standing tradition of wellness, cleanliness, and hygiene.

As the fifth-largest “wellcation” destination in the world, Japan is a land of temples and shrines, inspiring landscapes, delicious healthy food and the time-honoured tradition of onsen. The country offers the perfect balance of adventure, freedom, solitude, and intrigue.

JNTO recently launched a series of newsletters highlighting the most exciting things to see and do and act as an insider’s guide to Japan’s many traditions and innovations.

Travel offerings are split into seven passions: Cuisine, Outdoors, Relaxation, Nature, Tradition, Art, and Cities.

Newsletter content will encompass Japan’s 10 regions and the many World Heritage Sites, natural wonders, bustling cities, and year-round calendar of traditional matsuri (festival) available.

Read Newsletter 1 here.
Read Newsletter 2 here.
View other news and forthcoming newsletters at business.jnto.go.jp/news/

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The tourism organisation has also “Experiences in Japan” – a website that showcases activities based on these seven passions – accessible at japan.travel/experiences-in-japan/en/

Japan is often associated with big cities such as Tokyo and Osaka, Mt. Fuji, cherry blossoms, ninjas, and anime. In addition to these attractions, Japan consists of more than 6,000 islands which stretch over 3,000 km from north to south, and has a varied topography, with forests occupying about 70% of its land.

Over the last five years, Japan has become one of the world’s leading travel destinations, with annual visitors growing to over 30 million before the pandemic. Across diverse categories such as nature, food, culture, and art, there are abundant tourism opportunities in provincial areas that are not yet known to the world.

Throughout this campaign JNTO will showcase many undiscovered charms of Japan, reflecting and responding to future tourism trends.

Lead image: Fushimi Inari Shrine

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