As a lead-in to Australian Tourism Exchange events taking place in the week ahead of the 2021 ATE Live (6-9 June) and ATE Online (10-17 June), this week Tourism Australia and its Signature Experiences of Australia are providing the opportunity for some of this country’s top travel professionals to discover, enjoy and learn more about some of the most exciting experiences Australia has to offer.
Karen Fitzgerald, GM of Experiences, Tourism Australia said, “The Signature Experiences of Australia program is a partnership between Tourism Australia and a select group of industry collectives offering an impressive portfolio of premium travel experiences.
“This week, we are hosting a select group of premium travel partners on a series of familiarisation trips across the country and showcasing some of our most inspiring experiences. The trips are invaluable when it comes to educating travel planners on what Australia has to offer.”
Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.
The collectives that make up Signature Experiences of Australia represent the very essence of the country and include guided Aboriginal experiences, memorable walks, fishing adventures, wildlife journeys, unparalleled winery experiences, prestigious golf courses, leading cultural attractions and immersive luxury lodges. With each collective revealing a distinctive facet of the country, Signature Experiences of Australia is a celebration of the nation’s uniqueness at its finest. They offer an opportunity to be inspired and to discover the people and places that make Australia special.
There are eight different familiarisations taking place at present, each of which is designed to showcase elements of Signature Experiences of Australia.
Annabel Sullivan, Executive Officer, Cultural Attractions of Australia, is hosting a five-day ‘Culture and Wine’ experience in Tasmania, with guests including Victoria Woolnough, Travel Beyond; Aaron Spriggs, Orbit World Travel; Margaret Rae, MTA Travel; and Evan Petrelis, Renaissance Tours.
This trip is taking in experiences created especially for CAOA by two of its members: cultural and dining experiences at the Museum of Old and New Art (MONA), established by high-profile collector and businessman David Walsh; and the ‘Wheel of Fate’ tour at Port Arthur Historic Site.
In addition, the group is getting a taste of some of the bespoke offerings of two other collectives: Ultimate Winery Experiences Australia, as they tour Tasmania’s superb wineries such as Moorilla Wines; and Australian Wildlife Journeys, as they view spectacular landscapes and their unique wildlife with Premier Travel Tasmania.
They are also sampling some of the best accommodation Tasmania has to offer, from The Islington Hotel, once a stately home, now a luxury urban lodge decorated with fine arts and antiques with delightful gardens and views of Mount Wellington; Stewarts Bay Lodge, with cosily rustic log cabins and deluxe spa chalets on the shores of Stewarts Bay at Port Arthur in the surrounds of the Tasman Peninsula; and chic, contemporary Moss Hotel, housed within 1800’s warehouses with its interiors featuring native greenery, timber and original stonework, a stroll from the lively Salamanca markets.
Lead image: From left are Victoria Woolnough, Aaron Spriggs, host Annabel Sullivan, Margaret Rae and Evan Petrelis. Image courtesy of Evan Petrelis.
Other images courtesy of Cultural Attractions of Australia.