Wyndham launches new independent luxury brand

Registry Collection Hotels debuts as hospitality industry rebounds

The world’s largest hotel franchising company, Wyndham Hotels & Resorts, has introduced an all-new brand targeting the luxury traveller named Registry Collection Hotels.

Registry Collection Hotels’ debut coincides as increasing numbers of independent hotel owners seek out “proven and established partners to help them recover from the challenges of the global pandemic,” Wyndham said.

“Registry Collection Hotels allows these owners to maintain their independent spirit and brand individuality while tapping into the global scale of Wyndham Hotels & Resorts along with its award-winning Wyndham Rewards loyalty program, helping them to drive more direct bookings at a lower cost of distribution.”

The brand debuts with a flagship property in the Mexican Caribbean, the 144-room all-suite Grand Residences Riviera Cancun, a resort owned and managed by affiliates of the Royal Resorts group of companies.

Grand Residences Riviera Cancun, the launch member of Registry Collection Hotels

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“As the hospitality industry continues to rebound, independent luxury hotel owners around the world have approached our development teams seeking sales, marketing and reservations support under a proven and established luxury brand,” said Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts.

“The creation of Registry Collection Hotels was a natural fit, given Registry’s growing global recognition as the world’s largest luxury exchange program with over 200 high-end luxury fractional resorts and the continued successful management of that program by our partner Travel + Leisure Co. (formerly Wyndham Destinations).

“Registry Collection Hotels now fill an important space at the upper end of the Wyndham Hotels & Resorts portfolio, allowing us to very selectively provide support to independent hoteliers around the globe who meet the highest standards of luxury service and accommodations,” Ballotti added.

Registry Collection Hotels is Wyndham’s 21st brand.

More on the new brand at registrycollectionhotels.com

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