New York-based luxury travel management company Valerie Wilson Travel has been acquired by Frosch International Travel.
The merger last month sees a coming together of two leading US travel industry families, the Wilsons of Valerie Wilson Travel (VWT) and the Liebmans of FROSCH, reports Travel Age West.
The arrangement will see VWT – a member of Virtuoso – continue to be led by the company’s founder, Valerie Wilson, as an independent brand. Jennifer Wilson-Buttigieg and Kimberly Wilson Wetty will remain as co-presidents of VWT, while both also will join FROSCH’s executive team.
FROSCH President and CEO Bryan Leibman said there has been a long-time mutual respect between the two family-run TMCs.
Through the acquisition, VWT clients now will benefit from additional services offered under the Frosch corporate umbrella, Leibman said. These include Frosch’s single global platform and technology infrastructure, and end-to-end service model which also includes TCG Consulting,
For Frosch, a member of the Signature Travel Network, the arrangement continues a longtime growth strategy built around not only expanding its client list and market share, but also enhancing its overall service offerings in a “smart growth” approach, Leibman said.
In 2020, Frosch purchased CorpTrav and Luxe Travel, as well as taking a majority stake in Plaza Travel. Earlier this year the company got a capital infusion from private equity firm EagleTree Capital with an eye on further acquisition opportunities, Business Travel News reported.
In April, Frosch signed an agreement to utilise Serko’s Zeno platform for its transactions.