Silversea taps Muckermann for CCO role

Ultra-luxury cruise line's Chief Marketing Manager promoted to Chief Commercial Officer

Silversea Cruises has promoted Barbara Muckermann from her existing role of Chief Marketing Officer to the position of Chief Commercial Officer (CCO), effective immediately.

In her new role, Silversea said Muckermann will focus on strengthening the company’s “guest-centric approach across the sales and marketing channels to further enhance the cruise experience for patrons”.

As part of her expanded responsibilities, Muckermann will oversee all aspects of Silversea’s guest relations, sales and marketing, revenue management functions, strategic communications, and brand recognition.

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Muckermann’s strategic duties will encompass initiatives that will enhance the customer experience across operations for Silversea Cruises, a subsidiary of the Royal Caribbean Group.

“Barbara’s unparalleled experience and extensive knowledge of the luxury travel industry, paired with her intimate understanding of guests’ and travel advisors’ needs, make her the perfect leader to drive the profitable growth of Silversea Cruises globally,” remarked Jason Liberty, Executive Vice President and Chief Financial Officer of Royal Caribbean Group.

“Barbara has a proven track record of success and is deeply respected across the industry. Her expertise will prove pivotal in strengthening Silversea’s presence on the global stage as the recognised leader in ultra-luxury and expedition travel,” added Roberto Martinoli, President and CEO of Silversea. He is also Muckermann’s husband.

Barbara Muckermann, Silversea Cruises' newly appointed Chief Commercial Officer

Muckermann joined Silversea Cruises in October 2001, returning in 2016 after stints with multiple luxury and cruise brands from 2005. She has spearheaded numerous successful marketing campaigns and strategic partnerships, including Silversea’s ongoing collaboration with iconic photographer Steve McCurry.

She also pioneered such product innovations as the Sea and Land Taste (S.A.L.T.) deep-dive culinary program, which she showcased on a recent video aboard Silver Moon (see below).

“This is an exciting year of opportunity for the company, and Silversea is uniquely positioned within the industry’s return to service to capture growth in the global market, placing our guests at the centre of the luxury experience,” Muckermann said.

An accomplished professional in the luxury travel and hospitality industry, Muckermann brings more than 25 years of experience to her new position. She has been an innovator and leader in the cruise industry. Muckermann is a Doctor in Political Sciences and Economics, and holds a joint MBA from the London Business School and Colombia University.

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