Singapore Airlines launching in-flight shopping experience

World-first initiative to debut in partnership with KrisShop

Singapore Airlines (SIA) will offer live online shopping on board its aircraft from this weekend when the KrisShop e-commerce platform becomes available via the KrisWorld in-flight entertainment (IFE) system.

This service will initially be available on select Airbus A350 aircraft, and progressively rolled out across the airline’s network.

Customers will be able to choose from 4,000+ products across a wide range of categories including exclusive airline merchandise, beauty products, fragrances, electronics, and liquor. They will enjoy duty-free prices on orders that are delivered on their next Singapore Airlines flight. Alternatively, customers can also choose to have their purchases delivered directly to their homes.

Seatback display from the Panasonic IFE screen

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SIA and KrisShop are working with AirFree, Thales, and Panasonic Avionics to offer this all-new in-flight e-shopping experience for its customers. It leverages an industry-first air-to-ground connectivity technology, which connects KrisShop directly to the aircraft IFE system and enables both live updates on product availability and credit card authorisation.

As part of the launch, customers will receive a 15% discount when they spend a minimum of S$150 on pre-order items to be delivered to them on board their next flight, or a 10% discount with no minimum spend on home delivery orders. KrisFlyer and PPS Club members can continue to accrue KrisFlyer miles for their purchases when they shop on board eligible flights.

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