Nobu Hotels mulled for Thailand under new alliance

First Thai Nobu Restaurant to launch in Bangkok before the end of 2021

Nobu Hotel, Manila (for reference)

Nobu Hospitality has its eyes on potentially one, if not two, hotels in Thailand as part of a new venture with Asset World Corporation (AWC), a Thai integrated lifestyle real-estate group.

The framework of the agreement between the two parties will initially involve the opening of the first Nobu Restaurant in Thailand at Empire Tower, AWC’s flagship mixed-use office complex in Bangkok’s CBD. It will be the fifth Nobu eatery in Asia, joining restaurants in Tokyo, Kuala Lumpur, Hong Kong and Manila.

“Following this launch, AWC will also invest in one to two Nobu Hotels within five to six years,” the Thai company said in a statement this week.

AWC and Nobu Hospitality executives participate in an online signing between the two parties

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Nobu Hospitality has 13 hotels around the globe and a further seven in the pipeline. The five major destinations where Nobu operates have established a reputation that attracts business travellers from across the world, including New York, Las Vegas, Manila, Miami Beach, Malibu, London and Ibiza which have gained such popularity among celebrities and socialites from various professions that advanced reservations for queues are required.

Wallapa Traisorat, CEO and President, Asset World Corp Public Company Limited (AWC), states “we plan to establish Empire Tower to be more than just a hub for executives, businessmen, office workers, and partners of leading Thai and multinational companies within the building.

“Empire Tower will become a World-Class dynamic Destination in the heart of the bustling central business district of Bangkok that offers vibrancy and vivacity that combines both business and lifestyle where both Thai and international customers can dine, socialise and celebrate their successes.”

AWC partners with Nobu Hospitality on Thai projects

Traisorat adds, “AWC is confident in investing in the Thai tourism industry and will continue to expand its portfolio in the long-term business plan by partnering with experts in various fields worldwide to create value and unique offerings in Thailand’s hospitality and service industries”.

Nobu Hospitality has three restaurant sites in Australia, in Melbourne, Perth and the most recent addition at Crown Towers Sydney.

The Nobu restaurant at Empire Towers in Bangkok is slated to open ahead of New Year’s Eve 2021.

Lead image: Nobu Hotel, Manila 

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