Luxperience 2021 put on ice

Traditional hosted buyer format "will not take place" this year

This year’s luxury travel expo, Luxperience, has been shelved, event organiser Diversified Communications has confirmed.

“After extensive conversations with various stakeholders, exhibitors and buyers, Luxperience 2021 will not take place as its traditional hosted buyer format,” organisers said in an event update.

“Instead, we will curate bespoke and relevant events tailored to the industry this year.”

“There is no doubt that the travel industry has been one of the most severely hit sectors of this pandemic. The challenges ahead remain as we continue to navigate the unknown together,” Diversified said.

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Launched in 2012, the annual Luxperience event connects luxury and high-end experiential travel specialists with elite experience providers to develop relationships and comprises pre-scheduled appointments; access to exclusive networking events, hosted famil opportunities; business sessions and more.

Luxperience 2021 had been flagged to take place at the ICC Sydney, from 4 to 7 October.

Last year’s show was hosted over four days in October as a Virtual Event due to the pandemic.

“We were pleased to be able to gather the industry virtually last year with much positive response. Luxperience still remains a key platform to connect buyers and sellers of luxury travel,” the company added.

Luxperience partners have instead been offered the opportunity to participate in Diversified Communication’s sister event, the Mumbrella Travel Marketing Summit that is being held on 28 October, also in Sydney.

That event provides top level marketing leaders in travel and tourism to share insights in a face-to-face setting, with topics including ‘Has your domestic marketing gone Walkabout’ and a discussion on ‘Tourism New Zealand levelling up during lockdown’.

A post shared by a happy supplier from last year’s Virtual Event.

A $100 discount off the early bird rate is available to the Luxperience community, by using the code TMSLUXP100 when booking at

Lead image: Luxperience 2019 showroom floor

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