Airelles opens second ultra-luxury property in Saint-Tropez

Château de la Messardière debuts after two year refurbishment and revitalisation

Luxury French hotel brand, Airelles, has debuted its newest addition to the Airelles Exceptional Properties portfolio; Airelles Saint-Tropez, Château de la Messardière.

The 19th century five-star palace hotel has reopened for the first time in two years, now under the control of Airelles.

Acquired in May 2019, the 103-room and suite property has undergone extensive renovation work with highly acclaimed French architect and interior designer, Christopher Tollemer, overseeing the redesign. The property, with its trademark domed cupolas and turrets, is Saint-Tropez’s largest hotel, occupying 10 hectares of glorious grounds overlooking the Côte d’Azur and the countryside.

Suite Duplex, Chambre Terrace

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This year, Château de la Messardière will be welcoming a brand-new outdoor lap pool, which features a panoramic view over Pampelonne Bay. There is also a brand new state-of-the- art 1,000-square-metre Valmont spa complete with nine treatment rooms, Iyashi Dôme, hammam, sauna, indoor swimming pool, fitness centre, outdoor yoga and fitness platform and two tennis courts.

Guests can look forward to numerous exciting initiatives, including a summer culinary partnership with chef Nobu Matsuhisa, as well as ‘air, land and sea’ experiences for adults and families, including exclusive helicopter day trips, perfume making workshops, classic sidecar vineyard tours and hot air balloon rides.

Summer culinary partnership with chef Nobu Matsuhisa

From now until 10 October 2021, Château de la Messardière is partnering with world-renowned chef Nobu Matsuhisa. The restaurant Matsuhisa Saint-Tropez will offer guests a unique blend of Japanese-French fusion cuisine, with a particular focus on fresh seafood.

The extensive menu will boast a selection of Matsuhisa’s legendary dishes including yellowtail sashimi with jalapeño and yuzu soya sauce, black cod with saikyo-yaki miso and Rock Shrimp tempura.

In addition to the new restaurant Matsuhisa Saint-Tropez, Château de la Messardière has completely redesigned its culinary offering with both local and international concepts to delight all. This includes the arrival of L’Auberge des Maures, one of the most iconic restaurants in Saint-Tropez, which will offer authentic Provençal cuisine with traditional specialties.

New ‘air, land and sea’ experiences for adults and families

Château de la Messardière is also introducing a selection of curated luxury experiences and activities for adults and families themed around ‘the air, land and sea’:

Exclusive helicopter day trips
– Guests can choose wherever they wish to fly to in the South of France. This could be a day trip to sister property Château d’Estoublon in Provence, an invigorating flight over the region’s Gorges du Verdon or Mas du Langoustier, or even a day trip to Monaco for a spot of shopping.
Hot Air Balloon tour – For the ultimate holiday memory, discover St Tropez’s breath-taking scenery from the skies during a bucket list hot air balloon tour organised seamlessly through Château de la Messardière’s concierge team.

Perfume making workshop
– Interactive perfume making workshop, organised by Château de la Messardière and Valmont. Led by an expert perfumer, guests learn about the delicate ingredients used to create different perfumes, the link between scent and memory and finally select and blend your chosen oils to create your very own personalised Eau de Parfum.
Classic sidecar vineyard tour – Explore the surrounding vineyards of Saint-Tropez in style on a private tour by vintage motorcycle sidecar. Cruise around picturesque villages and rolling countryside with an experienced driver and enjoy a tour of world-renowned vineyards, followed by wine tasting and a delicious picnic.
Bike tour of the Gulf of Saint-Tropez – Take to the road and enjoy a day of exploration around the Gulf of Saint-Tropez by bike (or e-bike) to explore the idyllic countryside, quaint hilltop villages and hidden seaside coves. Guests can either be accompanied by an experienced guide or choose to explore the region by themselves.
Golfing day trip – For keen golfing enthusiasts, Gassin Golf Club is only a 15-minute private transfer away. Covering 18 holes, it is renowned for its variety and technically demanding course, as well as its stunning setting, positioned in a protected conservation area, surrounded by lush forest and rolling hills.

Private luxury picnic on a wild creek – The ultimate ocean adventure on a private ‘pointu’ boat for a day of exploring Saint Tropez’s stunning coast line. Discover hidden coves and secluded beaches, followed by a delicious picnic on a wild creek with stunning views out to the bay.

Suite Duplex, private pool

The Airelles collection comprises Les Airelles (Courchevel), Mademoiselle (Val d’Isère), La Bastide (Gordes), Le Refuge de La Traye (Méribel), Château de la Messardière, Pan Deï Palais (Saint-Tropez) and Le Grand Contrôle (Château de Versailles). Projects in the pipeline include the group’s first property outside France, in Venice, opening in 2023.

Rates at Château de la Messardière start from €1,150 in a Classic Room based on a new inclusive rate concept.


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