Leading Hotels introduces new travel advisor platform

Learning and Sales companion to aid frontline sellers promote member properties

The Leading Hotels of the World has introduced a new learning and sales companion for travel advisors.

Partnering with TravPRO Mobile, the platform offers advisors with insider access to product resources and sales support for properties within the Leading Hotels’ portfolio of 400-plus members globally.

The platform features an interactive learning experience that provides an overview of the brand and its members. This includes information on membership qualifications, standout on-property experiences, and insider advice on working directly with Leading Hotels’ reservations and sales teams.

La Reserve Paris, Suite

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A multi-modal approach is used throughout the platform. This maximises learning, retention, promotion, and future sales success through audio-visual components, interactive questions, and content that is easily shareable with clients. Accessible from tablets and mobile phones, advisors can seamlessly learn, promote and sell the portfolio on their own schedule and even offline when using the mobile apps.

“We are thrilled to launch our new advisor portal with TravPRO at this crucial moment,” said Chris Walker, SVP and Chief Commercial Officer for The Leading Hotels of the World.

“As we move forward out of one of the largest crises to ever hit our industry, it is imperative that we provide market-leading products for our members and our valued travel advisor community.

“Advisors, like the entirety of the travel industry, faced tremendous business disruption throughout the pandemic. This platform was created to provide our members and advisor community with tools that delight their clients and help them successfully accelerate their business recovery.

Travel advisors will build upon their “Leading Insider” status as they progress through chapters on topics such as private residences and villas, as well as outdoor experiences featured at properties worldwide.

The Nai Harn, Beach

Once training chapters have been completed, Leading Insiders have full access to the Retain section which condenses product knowledge from the training module into a 24/7 resource which can be used as a quick refresher or even as an impromptu sales presentation with clients and prospects. Content will be updated on an ongoing basis by the Leading Hotels team to ensure advisors can continuously learn about member and brand developments.

The new platform goes well beyond training by enabling advisors to promote and sell the Leading Hotels portfolio confidently with quick-shareables in the Promote section like stunning hotel imagery, member special offers, and inspiring itinerary ideas. The Sell section provides deep sales support and resources so advisors can make bookings anytime, anywhere. Also integral to the platform is a complete Hotel Directory of Leading Hotels’ member properties, searchable by destination, with a Hotel Spotlights area featuring multi-media showcases on individual properties which advisors can share with prospects with one click or tap.

Chateau Saint Martin & Spa, Oetker Collection

Travel advisors can register and begin the web-based program at leadingaccess.lhw.com. Mobile apps will also be available at the App Store or Google Play store.

Lead image: The Nai Harn, Phuket, Thailand

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