Regent Seven Seas Cruises has named Andrea DeMarco as Chief Sales and Marketing Officer, beginning 1 September 2021. She fills the void left by Randall Soy who departed the luxury cruise line as EVP of Sales and Marketing at the end of July.
DeMarco has strong knowledge of the cruise industry with nearly 20 years of diverse experience spanning multiple areas of the business. Prior to the appointment, she was with Norwegian Cruise Line Holdings for nine years, most recently serving as Senior Vice President of Investor Relations, Corporate Communications and ESG.
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“We continuously look for opportunities to further build our leadership bench strength and Andrea’s proven track record of success and extensive experience across the business including investor relations, ESG, sales and marketing, FP&A and revenue management made her the ideal candidate for this newly created role,” said Frank Del Rio, President and CEO of Norwegian Cruise Line Holdings Ltd.
She will work side-by-side with Regent’s President and CEO, Jason Montague, bringing additional leadership and executive vision to contribute to the line’s continued growth and success.”
Throughout her tenure, DeMarco successfully built all three departments under her areas of responsibility from the ground up. She served as the face and voice of the organisation to Wall Street and business and financial media and was consistently ranked by Wall Street at the top of the prestigious Institutional Investor All-American Executive Team rankings as the #1 Overall Best Investor Relations Officer in the Leisure sector for two consecutive years.
She was an instrumental part of the management team that led the Company into previously uncharted territory including taking the Company public with a highly successful initial public offering, numerous secondary equity offerings, the highly successful acquisition of Prestige Cruises International, Inc., and multiple capital raises amidst the COVID-19 global pandemic, totalling approximately US$20 billion in capital market transactions.