Recent comments of strong pent-up demand for future cruising have proven literal with Regent Seven Seas Cruises achieving a new record booking day on 18 August 2021 when sales opened for its 2023/24 Voyage Collection.
Reservations surpassed Regent’s previous largest booking day – set on October 21, 2020 with the release of its 2022/23 Voyage Collection – by 15%.
The luxury cruise line said travel trends identified from the booking day include a desire for longer, more exclusive experiences in bucket-list destinations, illustrated by a significant rise in bookings of the $11,000-a-night Regent Suite and more unfamiliar and exotic regions being reserved.
Last week’s record transaction day was Regent’s fourth in under a year having broken their world cruise launch day twice, and now also their largest-ever booking day twice. The achievements began with the release of its 2023 World Cruise in September 2020, closely followed with the launch day for its 2022-2023 Voyage Collection in October 2020. In July 2021, the cruise line celebrated selling out its 2024 World Cruise in under three hours.
“The outstanding result of our 2023/24 Voyage Collection launch is the perfect spring-board as we welcome our first ship back to the ocean next month with the inaugural season of Seven Seas Splendor,” said Jason Montague, President and CEO, Regent Seven Seas Cruises.
“I’m proud to say that this is our fourth record-breaking launch day within a year, reinforcing the fact that luxury travellers continue to have a burning passion to explore the world and that Regent Seven Seas Cruises’ unrivalled experiences are extremely important to them. It also shows how our loyal guests have throughout this challenging period continued to give us their unwavering support, and we are delighted to be able to offer them the luxury vacations they so richly deserve,” Montague remarked.
Demonstrating that luxury travellers are still unwilling to compromise when they vacation, the largest price tag on a single suite booking was close to US$600,000. The booking was for the palatial Regent Suite which comes with an in-suite spa with unlimited spa treatments, original Picassos, a private car and chauffeur in every port, and dedicated butler service among a host of other amenities. Overall, demand for this one-of-a-kind luxury experience – only found on board Seven Seas Explorer, Seven Seas Splendor and the soon to be launched Seven Seas Grandeur – grows higher still, with bookings for the Regent Suite up by 64% when compared to the 2022/23 Voyage Collection launch day. The decadant Regent Suite is priced at around AU$14,000 per night.
RSSC said all itineraries had proven popular, particularly Africa and Asia where three of the top 6 itineraries booked focused on these regions. Northern Europe and specifically the Baltics also gained high levels of interest.
The voyage which attracted the most bookings was a 21-night Istanbul, Turkey to Dubai, UAE sailing aboard Seven Seas Navigator which tours the Eastern Mediterranean and Middle East, and departing in November 2023.
“The cruise’s popularity illustrates not only that luxury travellers are keen to explore exotic lands once again, but that they also want to make up for lost time with longer adventures at sea,” Regent Seven Seas said.
As part of the 2023/24 Voyage Collection, Regent’s five ships will sail 139 new voyages of 7- up to 132-nights, with itineraries across Africa and Arabia, Alaska, Asia, Australia and New Zealand, the South Pacific, Canada and New England, the Caribbean and Panama Canal, the Mediterranean, Northern Europe, and South America, as well as transoceanic crossings, and four mesmerising Grand Voyages.
Lead image: Guests at Compass Rose, Seven Seas Splendor