Kempinski Hotels has signed its first hotel in South America, the inland resort of Laje de Pedra in Brazil.
Built in 1978 according to plans by Oscar Niemeyer´s disciple Edgar Graeff, two masters of modernism, the 360 suite hotel is known far beyond the borders of the Serra Gaúcha region, as it was here, among other outstanding events, that the signing of the Mercosur Treaty took place in 1992.
Situated on a cliff in Canela with a breathtaking view over the Vale do Quilombo Eco Reserve, the developers, together with Kempinski Hotels, plan to carry out an extensive renovation and modernisation of the resort, ahead of a planned debut in 2024.
The Serra Gaúcha Region is an ideal fit for the Kempinski brand, as it carries a strong German and European culture which, combined with its unparalleled natural environment, attracts over six million visitors per year. Canela is at the epicentre of the region, with easy access to excellent exclusive wineries, to the gaucho canyons and to Campos de Cima da Serra (Rio Grande Highlands) with its magnificent uninhabited pampas fields cut by endless waterfalls.
“After being the absolute place to be in the first decades after its opening, the Laje de Pedra has fallen into a slumber, so to speak, in recent times,” said Bernold Schroeder, Chief Executive Officer ad interim and Chairman of the Management Board of Kempinski Hotels.
“The aim is to bring this historic and architectural icon back to life with our commitment to first-class quality combined with timeless European elegance and to position it as a top destination at the highest level. It is an excellent opportunity for us to tackle the South American market with such an exceptional project.”
The property will feature international restaurants and bars with terraces and spectacular views, such as a steakhouse in a modern Gaucho style or an Italian enoteca, as well as the Roof Top Lounge or the Bar with open fireplace.
The future Kempinski Laje de Pedra is accessed via Porto Alegre International Airport Salgado Filho approximately 100 km away, which serves the urban region of Porto Alegre, capital of the Rio Grande do Sul region.