PONANT names first Australasian brand ambassador

Andrew Daddo tapped to spotlight ultra-luxury cruise line down under

PONANT has appointed Australian media personality Andrew Daddo as its first brand ambassador for Australasia. In celebration of the appointment, a documentary ‘Beyond the Polar Circle’ showcasing Daddo’s once-in-a-lifetime experience sailing onboard PONANT’s Le Boréal to Antarctica will debut via PONANT’s website from 30 September 2021.

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Daddo chronicles his thoughts, capturing the moments of anticipation and sheer awe, sharing with viewers his emotions as he discovers the magic of the most remote, majestic destination in the world.

A host of Channel Seven’s former long-running travel show, The Great Outdoors, and a popular face in Australia’s entertainment industry, Daddo has a particular affiliation with adventure travel. As a presenter, author and broadcaster, he is well-known through television, radio and podcasting and has recently ventured into documentary filmmaking with the PONANT Antarctic expedition his first co-production.

Sarina Bratton, PONANT Chairman Asia Pacific, said Andrew Daddo’s approach to travel and his engaging and laconic style of commentary, aligns perfectly for the ultra-luxury French cruise line in Australasia.

Andrew Daddo at Detaille Island, Antarctica
Andrew Daddo at Fortuna Bay, South Georgia

“Andrew’s passion for exploration and discovering the unknown is something that truly resonates with PONANT’s spirit of adventure. Having a multi-faceted relationship with Andrew, sharing a love of golf, travel and adventure, made this an easy decision to formulate the PONANT Ambassador role. We welcome Andrew to our family,” Bratton remarked.

Of the partnership, Daddo said he couldn’t believe his luck.

“PONANT has a way of making everyone feel incredibly special. That, coupled with world-best destination adventures in genuine luxury and you’d understand my excitement. As for Antarctica, I filled the cloud and had to buy more memory!”

View the ‘Beyond the Polar Circle’ trailer here.

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