Emirates has enlisted Byron Bay action-hero, Chris Hemsworth, as the face of a new global campaign to push Expo 2020 Dubai. Hemsworth has massive pulling power with an Instagram following alone of over 50 million.
Postponed from last year due to the pandemic, but retaining the original branding, Expo 2020 Dubai will begin on 1 October 2021. The campaign, filmed in 2019, “illustrates the ultra-futuristic themes and incredible experiences in store at Expo 2020 Dubai when it opens its doors to the world,” Emirates said.
UAE Minister of State for International Cooperation and Director General, Expo 2020 Dubai, Reem Al Hashimy, said the campaign in partnership with Emirates “will resonate with audiences around the world” and inspire them to visit the emirate firsthand.
“Expo 2020 Dubai will be one of the greatest must-see events in the world. In addition to impressive marquee pavilions that immerse visitors in the themes of mobility, sustainability and opportunity, and 191 amazing country pavilions, there will also be an unforgettable celebration of music, art and culture with a packed entertainment program, unique culinary experiences, and much more. It’s truly shaping up to be an event not to be missed,” Al Hashimy said.
Hemsworth remarked on the importance of EXPO 2020 in shaping a brighter future, saying “In 2019, I partnered with Emirates and EXPO 2020 Dubai to help bring awareness to what is a really important event for the world. We all have the power to shape a better future, and the last year and a half has shown us that the possibilities are endless when we put our minds together.
“At Expo 2020 Dubai, the world will come together in the spirit of collaboration to provide real-life solutions that will benefit future generations. If you’re able to travel and you feel it’s safe, I sincerely hope you can make it,” Hemsworth remarked.
The series of ads that were filmed pre-COVID ahead of the original opening date last year, aspire to “convey the energising spirit of innovation, creativity, and the drive to create a better future”.
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In the ad, the Thor actor transports viewers from the beaches of Dubai and through its awe-inspiring skyline to the Expo 2020 Dubai site, bringing to life the event’s flagship mobility, sustainability, and opportunity pavilions, as well as providing a glimpse into the excitement and celebration that awaits at the participating country pavilions.
The ad includes re-creations of interactive jungles and forests, and a Mars mission, representing how much humanity has to offer during the event.
Emirates is the Premier Partner and Official Airline of Expo 2020 Dubai, and recently launched an exclusive offer for customers to experience the excitement of the World Expo. Emirates’ customers visiting or travelling through Dubai, anytime between 1 October 2021 and 31 March 2022, will be eligible to receive a free Emirates Expo Day Pass for every flight ticket booked with Emirates.
The offer is valid on all classes and extends to tickets booked through Emirates for flights on flydubai and customers travelling to anywhere on Emirates’ global network with a connection of at least six hours in Dubai.
Expo 2020 Dubai runs from 1 October 2021 to 31 March 2022 and coincides with the UAE’s Golden Jubilee.