Celebrity Cruises rolls out ‘Journey WonderFULL’ campaign

Multi-million dollar advertising blitz to reawaken cruisers' wanderlust

Celebrity Cruises has launched a multi-million-dollar global advertising campaign aimed at enticing consumers to reawaken their wanderlust and reconnect with the people and the world around them.

With the tagline, “Journey Safe, Journey Wonderfull,” the campaign taps into the transformative wonders of experiencing the world from the perspective of a Celebrity ship.

The campaign’s leading video opens by posing the question, “How many precious moments have we missed?”, before taking the viewer on a journey filled with experiences and wonders one might not immediately associate
with a cruise.

Like many other travel brands, Celebrity Cruises paused its operations in March 2020 as the coronavirus pandemic took hold. After nearly 16 months, it became the first cruise operator to sail with passengers from both North America and from a US port and went on to become a leading advocate for vaccinations in the travel industry, requiring all crew and eligible guests to be fully vaccinated in order to board a Celebrity Cruises ship.

Screenshot from the new Celebrity Cruises ad campaign

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Celebrity Cruises President and CEO Lisa Lutoff-Perlo said: “It took enduring a pandemic, where we were literally cut off from each other and the world, to recognise how powerful and meaningful travel is in our lives.

“It’s not just a vacation. Travel is a journey – where our hearts and minds are filled with new people, new experiences, new realisations about ourselves and the world around us. And, as the first cruise line back in service in North America, we saw an opportunity to not just re-emerge, but reframe the Celebrity Cruise experience through this lens.”

“Our new advertising campaign poses a question, ‘isn’t it time?’ And with the time and care we have put into our new health and safety measures, we think it is. It is time to see the world and each other, again, on one of the safest vacations possible,” Lutoff-Perlo added.

View the campaign video below.

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