Oceania Cruises set an all-time single-day booking record last week that surpassed the most recent record by nearly 60%.
While the most recent record was for a full season of sailings across six ships, this new record was driven by the introduction of one new ship with itineraries for primarily for only half of a year.
Slated to debut in April 2023, voyages opened for sale for Vista on 15 September at 9:00 am (eastern US time) and by 10:30 am, the number of bookings had surpassed the company’s most recent record which was set earlier this year in March.
“The tremendous wave of bookings we saw on the day we opened sales for Vista underscores the extraordinary demand for our acclaimed small ship, destination-focused vacations,” said Bob Binder, President and CEO of Oceania Cruises.
Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.
A total of 18 voyages spanning from April 2023 through November 2023 went on sale. Itineraries range from 10- to 24-days in length with fares from US$5,299 per guest to US$32,199 per guest. Accommodations on the upper premium ship range from 25 square metres for the newly introduced solo staterooms to more than 223 square metres for the Owner’s Suites.
“We are seeing exceptional demand from both our loyal Oceania Club repeaters and new-to-brand guests who are attracted to Vista‘s new restaurants and culinary concepts, residentially styled staterooms and suites, and unique itineraries that present the destinations from a new perspective,” Binder added.
All of the bookings for 2023 are new cash bookings with absolutely no dilution from Future Cruise Credits issued for cancelled cruises in 2020 or 2021. Virtually all of the top-tier Owner’s, Oceania, and Vista suites along with the newly introduced solo concierge veranda staterooms are sold out for the inaugural season. Nearly half of the available inventory of Vista‘s inaugural season was sold in one day with 30% of all bookings coming from new to brand guests.
The most in-demand destinations were the British Isles and Canada, the Mediterranean, Holy Lands, and Panama Canal.
Lead image: Vista’s Library