W Hotels Worldwide to debut in Florence

W Florence to welcome guests in 2023

The Tuscan city of Florence has been earmarked as a future site for Marriott’s W Hotels Worldwide brand. With an opening date penned for 2023, W Florence is set to become a buzzing centrepiece in the heart of the artistic city alongside the Ponte Vecchio riverfront and the Duomo.

W Florence will be located steps from Florence’s world-renowned art, thriving dining scene and celebrated shopping destination, Via de’Tornabuoni. The hotel is expected to feature 120 guest rooms, including 20 suites, the Extreme WOW Suite (W’s take on the Presidential Suite), with its own private terrace that offers stunning views across the Duomo and the Santa Maria Novella church.

The site of the luxury hotel is a historical Florentine landmark – the first of just two modern structures built during its era.

“Florence is a dynamic, awe-inspiring city and we are thrilled to collaborate with Progetto Majestic S.r.l. to bring W Hotels to the city,” said Gianleo Bosticco, Senior Director, Development Italy, Marriott International. “This key signing underscores the growth of our luxury portfolio across Italy and impressive demand for the W brand.”

Marriott International currently operates 14 properties and residences under the W brand across Europe, the Middle East and Africa. The brand is expected to make its debut in Italy with the opening of W Rome later this year.

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