First LEGO Store at sea opens aboard AIDAprima

LEGO Mascot destined to support 'AIDA Clubbies' collection

German cruise line AIDA Cruises, in partnership with LEGO, officially launched the first LEGO Store at sea onboard AIDAprima last weekend.

Set to appeal to LEGO fans of ages, the colourful bricks on offer instore range from classic LEGO worlds such as LEGO DUPLO® and LEGO City to innovations such as the LEGO Volkswagen T2 Camper Van and the 6,000 brick LEGO Harry Potter Hogwarts Castle. The official LEGO mascot, a two-meter tall sailor, will support the AIDA Clubbies on board in the future.

AIDA LEGO Store aboard AIDAprima

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“We are thrilled to be opening our first LEGO Store on a cruise ship on AIDAprima,” remarked Annette Rosendahl, Sales Director of the LEGO Group, Travel Retail Europe. “The LEGO Store offers an intense brand experience that enables children and adults to get to know our brand, and we look forward to offering this experience to AIDA guests to mediate.”

“With this cooperation we are once again underlining our family-friendliness and our commitment to the needs of our guests with a range of timeless products for all generations,” said Steffi Heinicke, Senior Vice President Guest Experience AIDA Cruises.

AIDAprima is currently from Kiel, Germany on Saturdays on seven-day trips to the Baltic Sea to Copenhagen, Visby on the island of Gotland and Stockholm. From 30 October 2021 to April 2022, the ship will depart from Hamburg.

Lead image: AIDAprima Captain Sven Gaertner; Annette Rosendahl, LEGO and Steffi Heinicke, AIDA Cruises.

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