Upgrades and rebrands for iconic US paddlewheeler fleet

Four ships to receive American Melody-like aesthetic ahead of 2022 season star

American Cruise Lines is set to overhaul its fleet of four classic paddlewheelers, giving them a new look in line with the ‘modern design’ of its new riverboats. The vessels will also rebrand under the moniker ‘American’.

Billed as a “major redesign, refit and rebranding,” the update will see America, Queen of the Mississippi and Queen of the West renamed American Splendor, American Heritage, and American West, while American Pride will retain its original name.

“The new interior design will bring paddlewheel cruising to the same sophisticated standard already exhibited on American’s newest modern riverboats, while retaining traditional elements true to steamboat history,” American Cruise Lines said.

Magnolia Lounge upgrade render

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A few weeks ago, the US cruise company introduced American Melody to the market, featuring a new interior design that floored ACL’s loyalty program members and has inspired American Cruise Lines’ to adopt the same aesthetic across its entire paddlewheeler fleet.

“Both in designation and design, all four paddlewheelers will meet the sophisticated standard we set for U.S. River cruising,” said Charles B. Robertson, President & CEO of American Cruise Lines.

The new paddlewheel redesign project will be completed by Studio DADO of Miami, Florida – the same designer that was commissioned to do the interior design for American Melody, reimagining their interiors while maintaining the nostalgic touches that are iconic to classic American paddlewheelers.

Paddle Stateroom render

American’s two Mississippi River paddlewheelers, American Splendor and American Heritage, will celebrate the musical genres of the River from Jazz and Blues to Country and Rock ‘n Roll, as well as historical literary figures, like Mark Twain. The Line’s two Columbia & Snake paddlewheelers, American Pride and American West, will highlight Western and Native American themes, including the famous Lewis & Clark expedition.

From the staterooms and suites to the lounges and dining rooms, each ship will be made-over with completely new colour palates, luxurious textiles and linens, new furniture and carpets, and regionally inspired artwork and flourishes.

The project is earmarked for completion in early March next year, in time for the beginning of the 2022 cruise season.

As an aesthetic point of reference, American Melody's Lyric Lounge

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