Singapore Airlines launches partnership with Golden Door

New health-focused meals, exercise and wellbeing options for pax on US routes

Singapore Airlines has forged a new partnership with health and wellness retreat Golden Door to introduce a fresh line-up of health-focused meals, exercise and wellbeing options to customers on flights between Singapore and the US.

Golden Door experts including top chefs, nutritionists, and personal trainers have developed a range of menus, exercise and stretching programs, as well as other content designed specifically for Singapore Airlines’ customers. The aim of which is to help travellers enjoy improved nutrition, sleep, relaxation, and energy levels on board the world’s longest non-stop flights – Singapore to New York – that can extend to nearly 19 hours.

Singapore Airlines Golden Door meal preparation

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The first menus and wellness content from the partnership will first be available on flight SQ37, the direct service from Los Angeles to Singapore, in January 2022. The program will be progressively extended to SIA’s non-stop services from San Francisco, New York, and Seattle to Singapore.

SIA’s non-stop services from Los Angeles, New York, and San Francisco have also been designated as Vaccinated Travel Lane flights, allowing eligible customers to enjoy quarantine-free entry into Singapore.

“Our long-standing commitment to wellness has led to us to work with Golden Door’s highly specialised expertise, and create new options for health-oriented dining, exercise, and strategies for better sleep on long flights,” said Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines.

SIA, Golden Door chefs will be cooking up a storm for passengers on Singapore-US routes

“Now, more than ever, our customers are focused on maximising wellness in every aspect of their lives. This partnership is instrumental in finding practical, effective ways to extend the principles and practice of well-being to air travel.”

Betty Wong, Divisional VP of Inflight Services and Design, Singapore Airlines, said: “Golden Door is recognised as one of the most pre-eminent brands in wellness. SIA and Golden Door have been regularly named as the leading international airline and the number one destination spa respectively in the world’s top travel publications. It is fitting that we come together to find new ways to give our customers tools to further enhance their well-being and comfort on board our flights,” Yeoh said.

Golden Door’s Kathy Van Ness, General Manager and Chief Operating Officer, said: “A healthier travel experience is no longer a luxury; it is a necessity.

“Bringing the Golden Door program to a world-class airline like Singapore Airlines will enable guests to arrive at their destination nurtured and refreshed — no doubt setting the bar for wellness and the future of travel.”

In the past week, Singapore Airlines has announced a new four weekly seasonal triangle route to Vancouver and Seattle, operating between 2 December 2o21 and 15 February 2022. Two of the weekly Seattle-Vancouver-Singapore flights will operate as Vaccinated Travel Lane (VTL) services, providing eligible customers quarantine-free entry into Singapore.

The Star Alliance carrier is also converting its daily non-stop services from San Francisco to Singapore, to designated VTL services from Wednesday, 20 October 2021.

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