9 luxury hotel brands inked for Red Sea Project

Raffles, EDITION, Six Senses, St. Regis, InterContinental among stellar line-up

Jumeirah Red Sea | Courtesy of The Red Sea Development Company

Nine of the world’s most luxurious hotel and resort brands have been revealed in the first phase of The Red Sea Project in Saudi Arabia, expected to open in 2023. Properties will range in size from 76 to 430 rooms and suites.

Among the stellar line-up of five-star properties are Raffles Hotels & Resorts (200 keys), Jumeirah Hotels & Resorts (170 keys), Six Senses (76 keys) and EDITION Hotels (240 keys).

Other luxury properties that will share approximately 1,700 keys between them in phase one, include St. Regis Hotels & Resorts (90), Fairmont Hotel & Resorts (200), SLS Hotels & Residences (150), Grand Hyatt (430) and Intercontinental Hotels & Resorts (210 keys).

St. Regis Ummahat Island, Red Sea | Courtesy of The Red Sea Development Company

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Billed by The Red Sea Development Company (TRSDC) as the “world’s most ambitious regenerative tourism project”, The Red Sea Project once complete will comprise 16 decadent hotels and resorts and a total 3,000 keys. The project will span five islands and two inland sites.

“Saudi Arabia is accelerating its development of a new tourism offering in the Kingdom, fuelled by the ambitious Vision 2030 program,” said John Pagano, CEO of TRSDC.

“We are proud to unveil our collection of unique and diverse hospitality brands that cater to this growing market and underpin our commitment to creating a world-leading barefoot luxury destination which will soon serve as a gateway to one of the last undiscovered places on the planet.”

“Most importantly, such partnerships with globally recognised and respected brands signifies the growing confidence in our business, our flagship destination and in Saudi Arabia as a tourism destination,” Pagano added.

By 2030, The Red Sea Project expects to host one million visitors annually, capped in line with its sustainability ambitions.

Each brand at The Red Sea Project has embraced the vision of the project and have agreed to work together to collaborate in making the destination a success. The partners have welcomed the sustainability standards of TRSDC and the broader commitment towards regenerative tourism development.

‎“Hospitality is the anchor of The Red Sea Project. We are determined to create a world-class luxury destination and the hotel brands we partner with play a crucial role in delivering on this ambition,” remarked Jay Rosen, Chief Financial Officer at TRSDC.

“Our partnerships are cemented through a collaborative framework that emphasise synchronicity between all brands. In doing so, we aim to create more value and maximise destination success, empowering stakeholders to benefit from shared best practices and economies of scale,” Rosen said.

Details of the six remaining international hotel brand partnerships are expected to be revealed in the coming months.

Other hospitality brands that could be speculated to be among the mix might include Ritz-Carlton Hotels & Resorts, Conrad Hotels & Resorts, Kempinski Hotels, Rosewood Hotels and Resorts, Mandarin Oriental Hotels Group and Virgin Limited Edition.

A few weeks ago, TRSDC revealed the first renders of one of the inland resorts, currently identified as Desert Rock mountain resort, which will have just 60 keys.

Upon completion in 2030, the site will host 50 hotels offering up to 8,000 hotel rooms and approximately 1,000 residential properties across 22 islands and six inland sites.

The first phase also includes a marina, an 18-hole championship golf course, entertainment and leisure facilities, as well as an international airport expected to serve up to one million passengers annually by 2030.

See theredsea.sa

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