Dubai Tourism has been merged with Dubai Economy to become a new entity known as Dubai’s Department of Economy and Tourism.
The decision to merge the Government units was made by the Ruler of Dubai and Prime Minsister of the UAE, Sheikh Mohammed bin Rashid Al Maktoum.
Heading up the department will be Helal Al Marri as Director General. Al Marri had been the Director General of the Dubai Department of Tourism and Commerce Marketing (DTCM) since 2013.
The goal of the merger is to “enhance efficiency and resilience in order to keep pace with rapid changes, whilst ensuring the competitiveness of the business and tourism sectors in Dubai,” Al Maktoum said.
“Dubai’s economy has witnessed different phases of development throughout its history, which has helped shape the city’s current status as a model for economic development and a preferred destination for tourism. Today, our ambitions have grown bigger and our priorities have changed. Raising our global competitiveness requires new ways of thinking,” His Highness said.
DET has been tasked to further strengthen Dubai’s position in tourism and economy and make it the world’s best city to live in and work. Among those targets is increasing the number of tourists to Dubai by 40%, to 25 million visitors by 2025.
The newly launched entity will also aspire to make Dubai one of the top five global cities in the main economic indicators, attracting 100,000 companies in three years as well as 400 global economic events annually by 2025.
The revamped structure will support decision makers in developing policies and assessing the strategic performance of the economic sector. The ultimate goal of the restructuring is to create a government model that is flexible, efficient and rapid in taking decisions.
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