CruiseCopenhagen outlines new 2024 sustainability strategy

"We need to change the narrative" said Claus Bødker

Photo credit: Thomas Høyrup Christensen

CruiseCopenhagen aims to contribute to sustainable growth with a new 2024 strategy unveiled.

The framework of the strategy is the UN Sustainable Development Goals, ensuring that sustainability is a central factor of the strategy.

CruiseCopenhagen’s board has chosen and prioritised working with three guiding goals: Affordable and Clean Energy, Sustainable Cities and Communities and Partnerships for the Goals.

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“To embark on this journey, we need to establish partnerships that contribute to sustainable cruise tourism and promote the network’s current sustainability efforts. To do so, we will do a mapping of the efforts of our partners and make agreements with relevant sustainable companies,” said Claus Bødker, Director of CruiseCopenhagen.

An analysis of the local community support will be accompanied by the mapping. CruiseCopenhagen has already identified some of the most common perceptions and possible efforts to ensure local community support. For instance, a popular opinion among locals is that cruise guests spend very little money during their stay in the city.

“The truth is that the cruise industry contributes to EUR 168 million annually.

“We need to change the narrative and tell the real story about cruise tourism in all of Denmark. This also applies to perceptions about the emissions of cruises – we back OPS, but we realise that it is not possible in each port without public funding.

“We cannot stress enough that sustainability is highest on the agenda in the cruise industry,” Bødker said.

These actions are consistent with the four pillars of the new strategy: Effective marketing, focused involvement of the local communities, improved image, and uplifted guest experiences.

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Lead image: Cruise ship in Copenhagen. Photo credit: Thomas Høyrup Christensen.

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