Silversea Cruises has recruited cruise industry veteran Katina Athanasiou as Senior Vice President of Sales, effective December 1, 2021.
Her appointment reinforces the cruise line’s long-term commitment to growth. As SVP Sales, Athanasiou will drive Silversea’s sales strategy in the Americas across all channels, reporting to Mark Conroy, Silversea’s Managing Director, The Americas.
Athanasiou’s cruise industry career spans 21 years, and she will apply her wealth of experience and expertise to the boutique approach of the leading ultra-luxury cruise line. Most recently she served as Chief Sales Officer of Norwegian Cruise Line (NCL), where she developed, implemented, and led profitable business development strategies while nurturing the long-term success of travel partners and leading high-achieving teams through her focus on performance and culture.
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Prior to her 7 years with NCL, Athanasiou had worked with the likes of Presitge Cruise Holdings (3+ years), Royal Caribbean International (11 months), 3D Cruise Partners (4 years) and amassed six years at Regent Seven Seas Cruises between 1999-2005, working her way up from Sales Coordinator to Senior Sales Manager, Charters, Meetings and Incentives.
“We are thrilled to welcome Katina Athanasiou to Silversea Cruises,” said Barbara Muckermann, Chief Commercial Officer, Silversea Cruises.
“Athanasiou has a proven record of developing strong partnerships to deliver successful sales strategies, which will prove invaluable as we continue on our ambitious growth trajectory as part of the Royal Caribbean Group.”
On her appointment, Athanasiou said: “I am delighted to join Silversea Cruises during this exciting period, as we optimise all channels towards the company’s long-term growth.”
“With its aggressive shipbuilding program and leadership position in luxury and expedition cruising, this is an incredible time for our guests and travel advisor partners. I am thrilled to return to the luxury cruise space and look forward to engaging with all internal and external stakeholders to deliver and unlock deep, meaningful experiences in luxury travel,” Athanasiou added.