Silversea Cruises has revealed the winners of an exclusive trade incentive that ran from July to November 2021.
Any agency who made a booking during the period won a bottle of Pommery Champagne, plus if they also ran a marketing blitz to their clients using Silversea’s Marketing Central platform and completed two training modules in Silversea Academy they would go into a draw to win a spot on a famil. Additionally, the top two highest-selling agencies would also win a weekend for two in a Hilton hotel of their choice, with spending money.
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Steve Richards, Director of Sales Australia & New Zealand for Silversea said the incentive was a runaway success.
“This incentive was a huge success with hundreds of bottles of Pommery Champagne given away to supporting agencies and 10 agencies have also won the famil of a lifetime which will take place later in 2022. We can’t wait to welcome them and their partners on board and spoil them with our luxury cruising as thanks for all their support over these times,” Richards said.
Adrienne Witteman (Owner), Trendsetter Travel, Sydney said she was “thrilled” to be a winner of Silversea’s major prize for the recent incentive.
“Silversea’s Marketing Central simplifies the process of making enticing offers to clients and once we’ve converted them, I appreciate the facility to manage those bookings within My Silversea. It’s a good working partnership!”
Another winner, Lyndall Young (Director), Travelaffare, Adelaide said: “Given the 2 years the travel industry has just endured, the super exciting news we had won the Silverseas Trade Incentive, was such an exciting time for our office. It restores our confidence that the world is starting to return to normal and the wonderful world of cruising is back on.”
Winners:
Top Sellers (Hilton Hotel & Famil)
- Travelaffare, Blackwood, South Australia
- Trendsetter Travel & Cruise Centre, Lane Cove, NSW

Random Draws (Famil)
- Bicton Travel, Westerna Australia
- Mark Spurway – Mobile Travel Agent
- Travel View Holidays and Cruises, Avalon Beach, NSW
- Travel Associates Burleigh – Cruise Boutique, Queensland
- Bayview Travel, Brighton, Victoria
- Lewis & Turner Travel Associates, North Adelaide, South Australia
- Travelcall Armadale, Victoria
- Travel Designers, Canberra
Lead image: Famil spot winners, Bicton Travel. The team comprising Steve Armstrong, Nadia Redman, Phil Smethurst, Carole Smethurst, Byron Horne and Fiona Armaro.