Organisers of the annual ITB Berlin travel trade show in Germany have cancelled the in-person element for next year’s event.
Messe Berlin said “developments surrounding the coronavirus pandemic prevent making reliable plans” for the face-to-face component of the show. Instead, ITB Berlin 2022 is “focusing on a livestreamed convention and Digital Business Day”, alongside in-person ITB Berlin satellite events during 2022.
In a statement, Messe Berlin said “The in-person edition of ITB Berlin 2022 will not take place as originally planned. Owing to the latest developments and accompanying directives as a result of the coronavirus pandemic, Messe Berlin is unable to afford its exhibitors and partners the necessary planning certainty with the holding of an in-person ITB Berlin in early March.
“The current situation surrounding the pandemic, as well as the tightened travel restrictions and limits imposed on the numbers that can take part in large events made Messe Berlin take this step.
Martin Ecknig, CEO of Messe Berlin, said: “Naturally, we examined the possibility of postponing ITB Berlin until summer. However, after consulting with our partners we decided to retain the dates in early March. These are important for the travel industry, as the summer months are the main period for travel and tourism operations.
“The annual dates of ITB Berlin are deliberately chosen, as our customers mostly do business now or around March. For this reason we are strengthening the digital elements of ITB Berlin at the ITB Berlin Convention and Digital Business Day. We are doing everything to support a travel industry hard-hit by the pandemic and in 2022 are planning a series of additional services and events in virtual and in-person formats.”
ITB Berlin schedules the Digital Business Day and ITB Berlin Convention to go ahead in March and has plans for more industry highlights during 2022
The World’s Leading Travel Trade Show is planning to go on the road during the year with in-person satellite events at individual European destinations. Taking place as a roadshow, these will be one-day B2B events at various locations in Europe, where providers and buyers can get together. With these events, ITB Berlin is continuing the success story of the established Travel Meet Asia and ITB China Travel MeetUp events organised by the international ITB brands ITB Asia and ITB China in their respective Asian and Chinese markets.
In the meantime, ITB is for the first time appearing on a single website. The domains itb-berlin.de and itb-convention have been combined into a single brand website at itb.com. This new internet page offers users an entry point for exploring the whole range of ITB brands, which besides ITB Berlin includes ITB Asia, ITB China and ITB India. The website is available in English and German and features a contemporary Infinity design.
Independent of ITB Berlin in March, users can access the new content platform 365 days a year to find out everything about the industry, innovations and the latest developments.
ITB Berlin will be back again with an in-person event. The dates for the show’s next edition in Berlin have already been set. ITB Berlin 2023 will open on 8 March and in accordance with the wishes of all market players will take place on the Berlin Exhibition Grounds.