Rosewood Hotels hoists its flag in South America

Ultra-luxury new landmark property in Sao Paulo now open

Rosewood São Paulo

Rosewood Hotel & Resorts has officially marked its entry into South America with the opening this week of a landmark property in São Paulo, Brazil.

Located in the heart of the city, Rosewood São Paulo is a metropolitan oasis set within the historical enclave of Cidade Matarazzo, a complex of elegantly preserved buildings from the early 20th century that have been transformed into a cultural destination.

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Rosewood São Paulo occupies the historic hospital, Matarazzo Maternity, as well as a striking new vertical garden tower. The transformation of the heritage buildings is rooted in sustainability and focused on protecting the country’s cultural heritage and natural environment. The hotel is home to a collection of 450 site-specific artworks, all created in partnership with local artists whose work draws from the multiplicity of the Brazilian experience.

Rosewood Sao Paulo exterior

Featuring 160 guestrooms and suites, the hotel’s accommodations are spread across the restored Matarazzo Maternity and the vertical garden tower.

Rosewood São Paulo is also home to the Chapel of Santa Luzia, another historic building that has been restored to retain its 1922 architecture. The rebirth of Chapel of Santa Luzia comes timed to its 100-year anniversary and will continue to be used for weddings and other celebrations of life.

Amenities include two pools, a cinema, a music studio and an Asaya, Rosewood’s integrative wellbeing concept. Slated to open in 2022, Asaya at Rosewood São Paulo will bring the destination a unique wellness concept that delivers innovative and integrative solutions for personal transformation while encouraging growth and self-discovery for a fulfilling life. The opening of Asaya at Rosewood São Paulo will mark the first outpost of Rosewood’s forward-thinking wellbeing concept in the western hemisphere. The hotel will roll out further facilities and amenities over the course of its first year.


Lead image: Deluxe Room, Rosewood Sao Paulo

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