We see the name of Daniel Craig – sorry, he is now officially, Sir Daniel Wroughton Craig CMG – featured almost more than ‘No Time To Die’ itself. The world is intimate with every detail of James Bond’s sartorial attire, from Turnbull & Asser shirts and Sunspel tees, Tom Ford suits and Barbour jackets, to Danner hiking boots, Orlebar Brown swimtrunks and Omega Seamaster watches (or do we say time-keeping wearables?). And more.
It is tempting to think that Bond might like Firmdale Hotels’ Haymarket Hotel in London. It is, after all, so handy for stocking up on all those brand essentials. (Some, by the way, get confused and think that Daniel Craig is associated with sculptor Tony Cragg, who yes, does have a son called Daniel.)


The 85 sqm Suffolk Suite, in soft complementary pastels, of course has a Firmdale differentiator, a full-size tailor’s dummy. All Firmdale properties’ design, and collections, are under the divinely empathetic and softly-professional eye of Kit Kemp, who co-owns the company with her husband Tim Kemp. In the Suffolk Suite, she has ‘dressed’ the dummy in a striped skirt that complements the flowers in the velvet-edged bedhead. Throw your coat over the mannequin, or temporarily dress it in the gear you might need to look at art, in the hotel or in nearby galleries with Firmdale’s Cultural Ambassador, Olivia Paterson.

SO much to do here. The hotel is five minutes’ walk from Fortnum & Mason, and it is only slightly more to Piccadilly, and Green Park Station, for the underground journey to Wimbledon. Even closer, like right next door, is Theatre Royal, Haymarket. Book ahead now, for Only Fools and Horses, The Musical. All so convenient, and such fun.

Lead image: Townhouse, Haymarket Hotel, London.
Mary Gostelow publishes the daily girlahead.com and a unique weekly 15-minute industry Mary Gostelow Girlahead Podcast, both part of Almont Global.
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