IHG Hotels & Resorts has offered a preview in the next stage of the evolution of its loyalty program, IHG Rewards.
Over the coming months, a new tier and bonus point earning structure will be introduced, designed to help members earn more points faster and have more ways to use them than ever before. These changes, the first in a series of enhancements, include:
- Introducing a new Gold Elite tier starting at 20 nights, with an industry-leading 40% bonus point structure
- Renaming of the ‘Spire Elite’ tier to ‘Diamond Elite‘ to simplify member recognition and understanding of our highest tier, which will retain our best-in-class 100% bonus point structure
- Improving bonus point earn levels across all other Elite tiers
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Keith Barr, Chief Executive Officer, IHG Hotels & Resorts, said: “If there’s anything that has united the world in the last two years, it’s the realisation that no virtual platform can replicate the value of travel and making memories with those we love. Travel is its own biggest reward, and that’s really at the heart of what we’re doing with our loyalty program. Each time our members choose to stay at our hotels, we are increasing their opportunity to travel more, experience more, and reap benefits they won’t get anywhere else. Our distinct portfolio of brands recognises no two travellers are the same, helping guests and members make the right decision for all their travel needs.
“We’ve made a lot of developments in the loyalty space over the years, but travel and hospitality have evolved considerably, and our guests’ needs are changing. These changes are just the start as we prepare to fully relaunch a truly transformed program later this year. We’ll continue elevating and enhancing our loyalty offerings with iconic brand partnerships and extensions, tailored experiences for our customers, enhanced benefits and so much more,” Barr said.
IHG Rewards members’ stays beginning 1 January 2022 will count toward the new-and-improved status when the program launches.
The first of the enhancements will be rolled out from March – find out more at ihg.com/newrewards.
With a family of 17 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programs, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.
In the Luxury & Lifestyle space, those brands include: Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants and Hotel Indigo.