NYC & Company, New York City’s destination marketing organisation and convention & visitors bureau, has reappointed The Walshe Group as the representative agency for Australia and New Zealand, handling sales, marketing, travel trade and public relations in the region, effective this month.
The Walshe Group, with its head office in Sydney, has been the local representative agency for NYC & Company since 2014. It will continue to work with the tourism office to strengthen New York City’s reach as a primary brand and destination for travellers from Australia and New Zealand.
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Reginald Charlot, NYC & Company’s, Managing Director, Tourism Market Development, said: “NYC & Company have enjoyed a lengthy and rewarding relationship with The Walshe Group as our Australia and New Zealand representatives. After a challenging period for the tourism industry, we look forward to welcoming Australian and New Zealand travellers back to New York City and its five boroughs.”
“Consumers have myriad choices of where to travel however we are confident the team at The Walshe Group will continue to showcase New York City’s ever-evolving product and stories as the travel market rebounds,” Charlot added.
Jacqui Walshe, The Walshe Group’s Executive Chairman said she was “extremely proud” to again represent NYC & Company in Australia/New Zealand as this market prepares to rebound from the challenges of COVID-19 and travel again.
“Despite the global pandemic, New York City remains one of the world’s most exhilarating and iconic destinations. Our new team looks forward to keeping the destination top of mind in Australia and New Zealand,” Walshe added.
Chris Heywood, NYC & Company’s, Executive Vice President, Global Communications, added: “Australia and New Zealand are remarkable markets for New York City as every year a high proportion of their inhabitants travel to visit the city to take advantage of everything that New York has to offer. From our world-class hotels and restaurants to our vibrant Broadway and cultural scenes, NYC offers unparalleled experiences for Aussies and Kiwis to enjoy.”
In the Australia/New Zealand region, direct travel trade queries should be sent to Anna Riedel – anna.riedel@walshegroup.com.
Lead image: Times Square, New York City | © NYC & Company | Credit: Walter Wlodarczyk/NYC & Company