The Travel Corporation’s luxury hotel collection, Red Carnation Hotels, has launched its own dedicated chain code in the GDS, in the process concluding a longstanding affiliation with the Leading Hotels of the World.
Travel partners will now be able to access the portfolio of Red Carnation Hotels via their global distribution system under the ‘RN’ code.
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“The past couple of years have been challenging for every one of us in the travel industry, but it has without doubt given us time to reflect on our business and plan for a brighter future,” said Jonathan Raggett, Managing Director, Red Carnation Hotels. “With 19 unique and special hotels around the world, Red Carnation Hotels took the decision to launch an independent GDS chain code and invest in new sales representation in the US leisure market”.
The Red Carnation stable of luxury accommodation includes The Rubens at the Palace, The Chesterfield Mayfair and Hotel 41 in London, UK; Ashford Castle in County Mayo, Ireland; Hotel d’Angleterre in Geneva, Switzerland and Xigera Safari Lodge in Botswana’s Okavango Delta that joined the collection in December 2020. The newest address will be 100 Princes Street in Edinburgh, Scotland, launching on 1 June 2022.
With uninterrupted views of Edinburgh Castle, 100 Princes Street will replicate the boutique atmosphere of its sister property, Hotel 41, TripAdvisor’s number one hotel in the English capital for over 10 years. Led by the design team behind Ashford Castle – Toni Tollman, Philippe Bonino and Brian Brennan – the restoration is aiming to protect and retain the original heart and soul of 100 Princes Street.
Red Carnation also recently launched online advisor training, The Red Carnation Collection Academy, which consists of a suite of courses created especially for each individual agent, helping them build a deeper understanding of the boutique hotel brand. Each of the 19 hotels around the globe is unique, all sharing the founding values that define the family-owned and run business.
In the US, the brand will be represented by Rebecca Recommends to bolster its sales relationships across the country.
“We hope that these new partnerships will further strengthen our ties with our US travel partners and guests, and our teams cannot wait to welcome them back to London and Ireland,” Raggett added.