Tourism Australia reignites wanderlust appeal for key overseas markets

Latest 'Australia in 8D' video aspires to reignite international travel, for when borders reopen

Tourism Australia is continuing to keep Australia front of mind with key overseas markets, this week releasing the latest instalment in its ‘Australia in 8D’ video series.

Australian borders still remain largely closed to inbound tourism due to the pandemic, but the new 90-second video aims to generate fresh excitement across the globe for travel to Australia and reminds viewers of all that awaits, once travel bans are removed.

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Tourism Australia’s fresh ‘dreaming’ content features a collaboration with influential electronic duos, Flight Facilities and the Melbourne Symphony Orchestra, “to emulate the unique feeling of an Australian holiday, through vision, music and 8D audio,” the tourism bureau said.

The Tune into Aus video aspires to “reignite the desire for international travellers to holiday in Australia when they are able to do so,” Tourism Australia said, with the clip incorporating strong visuals from every Australian state and territory, and a mix of landscapes, wildlife, cities and Indigenous culture.

“The new video aims to emulate the invigorating feeling an Australian holiday brings, and get international audiences excited about the return of travel to Australia. From diving into the crystal-clear waters of South Coast New South Wales, to gazing up at the darkest skies on the planet in South Australia’s Flinders Ranges, and the glistening white sails of the Sydney Opera House,” Tourism Australia says.

Other destinations captured in the video include Ningaloo Reef, the Gold Coast, Hobart, Canberra, Great Barrier Reef, Great Ocean Road and the Kimberley.

Phillipa Harrison, Managing Director, Tourism Australia, said: “Tune into Aus showcases unique moments only an Australian holiday can deliver and reminds international travellers of the diverse destinations awaiting them”.

“Through the power of 8D audio, our collaboration with Flight Facilities brings to life that unique feeling you get when your Australian holiday kicks in, and we hope the video gets people all over the world excited about the return of travel to Australia,” Harrison said.

Susan Coghill, Chief Marketing Officer, Tourism Australia said, “In 2020 we digitally immersed millions of people across the world into Australian landscapes through their screens and headphones. Our latest 8D video takes the audio effect to whole new level.

“Our new immersive digital experience aims to inspire travellers overseas to put Australia back at the top of their travel lists, and start planning their remarkable holiday Down Under,” Coghill added.

View the Tune into Aus video here

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