Qatar Airways will soon adopt Avios – the global loyalty currency used by British Airways Executive Club, AerClub, Iberia Plus and Vueling Club – as the reward currency for all members worldwide.
From late March 2022, all Qatars Airways’ Privilege Club members will experience a seamless transition into the loyalty program’s new reward currency, Avios, with their existing Qmiles balances changing automatically to Avios on a 1:1 ratio basis.
Launched 10 years ago, Avios currently has 35 million members globally.
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Privilege Club members will be provided even greater opportunities to accumulate rewards and leverage new innovations in managing and spending with the change to Avios. In addition, members will retain their rewards balance and will be able to continue enjoying the redemption opportunities they currently have.
“The transition from Qmiles to Avios marks a ground-breaking new era for Privilege Club, enabling our loyal members to participate in the most compelling loyalty network and the largest portfolio of partners in the industry,” said Akbar Al Baker, Group Chief Executive, Qatar Airways.
“We look forward to revealing more details of this exciting change over the coming weeks, as we explore even more ways to reward our valued members both on and off the ground.”
Two years ago, Qatar Airways increased its interest in International Airlines Group (IAG) – the parent company of British Airways, Iberia, Aer Lingus and Vueling – to 25.1%.
IAG Loyalty owns and manages the Avios currency. CEO of IAG Loyalty, Adam Daniels, said: “Qatar Airways have recognised the power of Avios. By adopting Avios they will be able to offer their customers a wider range of benefits and support their business development ambitions. It’s an exciting step for IAG Loyalty as we extend our leadership in loyalty, increase Avios’ global reach, and build out our partnership strategy even further.”
Through its existing programs, Avios can be collected across a wide mix of consumer sectors, including aviation, travel, leisure, shopping and financial services. IAG Loyalty currently partners with over 200 global brands such as American Express, Avis Budget Group and Marriott.
IAG Loyalty and Qatar Airways are working to introduce new customer benefits from the partnership, as well as more ways to earn and collect Avios around the world in the coming months.
Qatar Airways Privilege Club is the Official Frequent Flyer Program of the FIFA World Cup Qatar 2022.