Marriott to introduce the St. Regis brand to London

The Westbury Hotel Limited injects US$122million into extensive transformation

Marriott International is repositioning The Westbury Hotel Limited, A Luxury Hotel Collection in London under its storied St. Regis hotel brand

The hotel juggernaut has signed a management agreement with Cola Holdings and The Westbury Hotel Limited to debut the St. Regis name in Mayfair, London.

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Solidifying St. Regis’ position as a global leader in luxury, The St. Regis London is expected to welcome its first guests in 2023. The hotel is located on the corner of Bond Street and Conduit Street and will blend the brand’s modern glamour with the best of British style and service.

“This is a pivotal moment for St. Regis Hotels & Resorts as we bring this cherished brand to the United Kingdom,” said George Fleck, Vice President and Global Brand Leader, St. Regis Hotels & Resorts.

The Westbury Mayfair has been a member of Marriott International's Luxury Hotel Collection since early 2017

“St. Regis offers an exquisite experience inspired by the exceptional private retreats of its founding family, the Astors, whose commitment to excellence, sophisticated style, and passion for innovation continue to define the guest experience today. We are delighted to bring the brand’s timeless legacy, cherished traditions and bespoke service to one of the finest addresses in London, and look forward to becoming the city’s most glamorous destination for locals and travellers alike,” Fleck said.

Plans call for an extensive US$122 million dollar redevelopment and transformation of the former Westbury Mayfair Hotel, with the addition of an eighth floor. The hotel, which is expected to open with 196 elegant rooms and suites, will be designed by Peter Newman-Earp of Morrison Design with interiors by Richmond International. An extension to the rear of the hotel, creating enhanced public areas, along with renovations to the façade of the building and the drop-off area outside of the main entrance are planned.

Paul Thomas, Vice President, International Hotel Development, Marriott International said: “London is a highly sought-after market for luxury travellers and this landmark signing underscores our commitment to growing Marriott International’s dynamic portfolio in strategic destinations.”

Marriott International currently operates 16 properties under the St. Regis brand across Europe, the Middle East and Africa. The signing will further enhance the company’s luxury footprint across the region.

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