‘XX’ marks the spot this International Women’s Day

Celebrity Cruises dons the female chromosome on Celebrity Beyond and social media

Celebrity Cruises is recognising International Women’s Day today [8 March 2022], by replacing its iconic ‘X’ logo to ‘XX’ representing the female chromosome. The cruise line is casting the ‘XX’ logo on its newest ship, Celebrity Beyond, which is helmed by Captain Kate McCue, and across its social media channels for 24 hours.

Celebrity Cruises says it is setting a new benchmark in the cruise industry, with one third of its bridge officers now female in an industry where less than 2% of mariners are women.

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The “XX” logo was also projected onto Celebrity Beyond, the company’s new flagship under final construction at the Chantiers de l’Atlantique shipyard in St. Nazaire, France in preparation for its April 2022 debut. When McCue maneuvers Celebrity Beyond from the shipyard, she will become the first woman to helm an inaugural cruise ship sailing, an industry honour commonly referred to as being the “start up” captain.

With a penchant for rising above the industry norms, Celebrity has made maritime history for its progressive thinking and barrier-breaking initiatives. In 2015, President and CEO Lisa Lutoff-Perlo, a catalyst for change in the 200-year-old industry, appointed Captain Kate McCue as the first – and still only – American female ship captain, starting an intentional effort by the brand to attract more women to the industry and into leadership roles across its fleet.

Celebrity Cruises' Facebook profile featuring the 'XX' logo for 24 hours

The cruise line further captured the world’s attention on International Women’s Day 2020, when the first all-female bridge and officer team led by Captain Kate departed on a history-making sailing on board the award-winning Celebrity Edge. Made up of 26 women representing 16 different countries, the all-female bridge and leadership team reunited virtually on International Women’s Day 2021, one year after their glass ceiling-shattering achievement, to reflect on the historic sailing and discuss the challenging year that followed amidst the coronavirus pandemic.

Then, on 26 June, 2021, Captain Kate led the Celebrity fleet – and the industry – back into operation when Celebrity Edge became the first cruise ship to sail with guests from a US port in more than a year due to the global coronavirus pandemic.

When Captain Kate takes the helm of Celebrity Beyond she will be surrounded by an accomplished nine-person Bridge team, including four female officers: Chief Officer Rachel Arnold (UK); Second Officer Dionysia Giapappa (Greece); Third Officer Gifty Adu Gyamfi (Ghana); and Third Officer Antonina Kolodziejczyk (Poland).

Learn more about Celebrity Cruises’ initiatives and #BridgeTheGap movement in the cruise industry, at celebritycruises.com/au/about-us/celebrity-cares/international-womens-day

Celebrity Cruises' other social media channels featuring the 'XX' logo today

Celebrity Cruises' LinkedIn profile
Celebrity Cruises' Twitter profile
Celebrity Cruises' TikTok profile
Celebrity Cruises' Instagram profile
Celebrity Cruises' Instagram 'Live' feed
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