Oceania Cruises’ 180-day global cruise sells out in minutes

2024 Around the World voyage from LA to New York drives new sales record

Oceania Cruises has set a new single-day booking record, smashing the previous mark by nearly 12%, and welcoming a new wave of first-time brand guests. The majority of reservations were made via travel advisors.

The booking milestone followed the opening of sales on 3 March 2022 for Oceania’s 2024 Around the World voyage (from Los Angeles to New York) and Asia Pacific Grand Voyages collection. Demand was so strong for the 180-day cruise that the sailing sold out within 30 minutes. The four Grand Voyages – ranging from 72- to 82-days duration onboard Regatta, Nautica and Riviera – also received an “overwhelming response,” Oceania said.

The most recent benchmark was set just five months ago when the inaugural season for new ship, Vista, went on sale.

Regatta on Sydney Harbour

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“The response to our 2024 world cruise and the new grand voyages clearly illustrates the resiliency, enthusiasm, and passion that drives our guests to travel the globe,” said Howard Sherman, President and CEO of Oceania Cruises. “The fervent demand for these globetrotting experiences is also a testament to our officers and crew and the travel partners that have steadfastly championed the worldwide return to travel,” Sherman added.

Almost half of all bookings for the six-month voyage on Insignia were first-time, new-to-brand guests, and 42% of the guests sailing on the current 2022 Around the World voyage rebooked for the 2024 voyage. The cruise line said the pattern reinforces a booking trend Oceania has seen steadily emerging during the past year with some booking periods and promotions recording new-to-brand booking levels of more than 50%.

Bali, Indonesia - a port visited on the 2024 180-day Around the World voyage

Additionally, 18% of 2024 world cruise guests opted to extend their voyage to a total of 196 days – taking advantage of the Miami add-on from Los Angeles, as flagged by LATTE.

“The tremendous response from our loyal repeat guests and new first-time guests alike continues to illustrate the epic pent-up demand for immersive, destination-focused cruises and the strong allure of our acclaimed small-ship experience that features The Finest Cuisine at Sea and an unmatched reputation for service from our warm and welcoming staff,” Sherman added.

Oceania Cruises also reported “exceptional demand” for its 2023 Europe and North America collection, with bookings on longer, grand voyages “going from strength to strength”.

Owner's Suite, bedroom - Oceania Cruises

“The vast majority of bookings were made via our valued travel partners and this launch would not have achieved the record-setting success without the support of travel advisors across the globe,” concluded Nikki F. Upshaw, Senior Vice President of Sales at Oceania Cruises.

To satisfy the pent-up demand from guests and travel partners who are booking further out, the line will open a full year of voyages on 5 May 2022 (AEST) spanning from October 2023 to December 2024.

Lead image: Grand Staircase aboard Oceania Cruises’ Marina

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