Saudi joins Serandipians as new Preferred Destination Partner

Luxury global travel community signs first Middle Eastern alliance

Saudi Arabia has become the first Middle East destination to join the select number of countries recognised as Preferred Destinations by Serandipians by Traveller Made. It is the 24th destination globally that Serandipians has aligned with, which includes countries such as Australia, New Zealand, Peru and Colombia, alongside multiple cities.

Saudi is an enchanting blend of rich cultural heritage and vibrant contemporary lifestyle. Despite opening for tourism just months before the emergence of COVID-19, Saudi has quickly established itself as one of the fastest-growing leisure travel destinations in the world, thanks to its unexpected diversity, youthful energy and boundless hospitality.

Old Town and Oasis, AlUla

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“We are delighted to announce this special partnership and to welcome the Serandipians network to the authentic home of Arabia,” said Fahd Hamidaddin, CEO and Member of the Board at the Saudi Tourism Authority.

“As the first Middle Eastern country to join this very prestigious list of destinations, we hope to become the gateway through which the world’s most influential travellers discover the beauty and diversity of our region,” he said.

“Saudi has a unique offer to luxury travellers from around the world. From natural wonders including the pristine Red Sea coast and the stunning Arabian Highlands of Aseer to UNESCO World Heritage sites such as Diriyah and AlUla, Saudi is an endlessly fascinating cultural journey.

“And it is the emerging Capital of Youth, with a creative energy that is finding its voice in some of the most exciting entertainment events in the region.”

Grand Hyatt The Red Sea, one of the many luxury hotels being developed as part of The Red Sea Project.

Quentin Desurmont, CEO of Serandipians by Traveller Made said the community for luxury travel designers and suppliers was delighted to have Saudi join its exclusive ranks.

“Saudi is an incredibly exciting destination that is just waiting to be discovered by discerning cultural explorers and avid travellers. As tourism begins to recover from the extraordinary challenges for the past two years, Saudi stands apart as a new must-visit destination,” Desurmont said.

“I believe that this strategic partnership will not only strengthen Saudi’s position among our member agencies as a unique and compelling destination but will also welcome to our community a partner that has an extraordinary commitment to the future of the global tourism sector.”

Lead image: Masjid Nabawi, Medina, Saudi Arabia | Credit: Sulthan Auliya/Unsplash

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