Armani Hotels signs third property; expands to Saudi Arabia

Ultra-luxury hospitality brand flags launch in Saudi's cultural capital, Diriyah

Image credit: Diriyah Gate Development Authority

Armani Hotels & Resorts is the latest ultra-luxury hospitality company to confirm its entry into the burgeoning Saudi Arabian market.

With just two hotels to its name globally – in Dubai and Milan – Armani Hotels has inked an agreement with Diriyah Gate Development Authority to develop a newbuild property in Diriyah, Saudi Arabia.

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Diriyah is an area designated to become an international cultural and lifestyle destination inspired by the rich heritage of the Kingdom, located 15 minutes outside Riyadh. The 300-year-old site is the birthplace of the Kingdom and home to the UNESCO World Heritage Site, At-Turaif. Diriyah will be a pedestrian-centric project and upon completion will comprise 13 districts inclusive of museums, cultural institutions, fine dining, residences, hospitality venues and more.

Armani Hotel Diriyah will take on characteristics of the existing properties, and will be managed by Emaar Hospitality. The hotel will include 70 luxuriously designed rooms, two restaurants and a high-end spa, with suites having their own spa and a swimming pool, offering a variety of wellness, hospitality and relaxation experiences.

No opening date has been foreshadowed by the parties, but it will form part of Saudi’s “Vision 2030” tourism strategy.

Giorgio Armani said, “This is a pioneering project that was borne from rediscovering Saudi Arabia’s roots: a dialogue between history and the present that I find very fascinating. Armani Hotel Diriyah allows me to interpret my idea of lifestyle and hospitality in a particularly subtle and embracing way. After celebrating the tenth anniversary of the opening of the Armani Hotels in Milan and Dubai, I am ready to take on this exciting new challenge. I am inspired by this initiative and delighted to be part of a project of such wide geographical and cultural scope.”

Jerry Inzerillo, Group CEO of Diriyah Gate Development Authority commented, “It is an honour to partner with Armani Hotels on this prestigious project. Their elegant and forward-thinking approach to modern hospitality will bring a new dynamic to Diriyah’s hospitality offering and bring with it an exciting guest experience to the Kingdom.’

The hotel will be connected to some 18 exclusive self-contained ultra-luxury Armani Branded Residences–designed and furnished by Armani – with spacious interiors and outdoor pools, landscaped terraces and rooftops.

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