Kerzner International Holdings Limited is launching a diverse collection of resorts celebrating the individuality of each property under a new brand called Rare Finds.
Rare Finds properties promise to highlight their “unique identity, location, talent and expertise, with a distinct ability to captivate the imagination, provoke thought and elevate a destination through transformative experiences, unmatched food and beverage offerings, and spectacular entertainment,” Kerzner said.
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The first of the projects will be Bab Al Shams, a desert resort in Dubai owned by Meydan. Bab Al Shams will close for an extensive transformation from next week, reopening in early 2023 within the Rare Finds collection.
Philippe Zuber, CEO of Kerzner International, said: “I am excited to welcome Bab Al Shams Desert Resort to the newly introduced Rare Finds collection. The addition of this legacy landmark desert resort marks Kerzner International’s continued growth and expansion within the region.”
“We have been part of Dubai’s storied history with one of the first ultra-luxury resorts with One&Only Royal Mirage followed by the epochal Atlantis, The Palm and we continue to be very bullish on the destination with the upcoming opening of Atlantis, The Royal Resort & Residences later this year and One&Only One Za’abeel joining Bab Al Shams next year.
“We are thrilled to continue to be part of the future of Dubai, and we look forward to welcoming guests to discover this new, evolved idyllic retreat.”
The extensive reimagination of the iconic Bab Al Shams will introduce a completely renewed aesthetic whilst maintaining the resort’s authentic equestrian identity. Captivating destination experiences and vibrant entertainment will be core to the reborn resort. Guests can return to reimagined, world-class culinary experiences such as modern Arabic cuisine, a rooftop lounge, and al fresco dining.
The Desert Spa will invite guests to step into a calming mirage to unwind and rejuvenate through both traditional and contemporary treatments, such as Hammam and Hot Sand therapy. With state-of-the-art facilities including couples’ treatment rooms with plunge pool, sauna and steam rooms, an indoor courtyard pool and a relaxation area, the spa in conjunction with the resort’s fitness facilities, the Body & Soul Centre, will develop holistic programs tailored to refresh and rejuvenate any tired mind, body, and soul.
Named as General Manager of Bab Al Shams will be Gilles Sohier, joining the legacy resort from his most recent post as Resort Manager at One&Only Royal Mirage in Dubai.
“Bab Al Shams is the original immersive desert experience in Dubai, having first opened its doors in 2004,” said Issam Galadari, CEO of Meydan City Corporation. “We are looking forward to working closely with the Kerzner team to bring their exceptional service standards and renowned expertise to invigorate and breathe new life into this resort, that holds a special place in the hearts of UAE residents and visitors alike”.
Rare Finds is a collection of hotels and resorts that bring the essence of a destination to the forefront, their proximity to rich cultures offering distinctly humbling journeys of incredible discovery. Kerzner will continue to strategically grow the Rare Finds Portfolio, curating a selection of other uniquely captivating properties over the coming years.