Hawai’i Tourism Oceania celebrates ‘Month of Lei’ in May

Earn a place on a trade famil to the Hawaiian Islands in September

Image credit: Jess Loiterton/Pexels

Hawai‘i Tourism Oceania (HTO) is celebrating ‘Month of Lei’ 2022 with a virtual trade event and the launch of a new famil incentive.

Key representatives from the visitor bureaux of Kaua‘i,  O‘ahu, Maui and the Island of Hawai‘i joined over 100 travel advisors to kick off the event on 4 May, with a virtual celebration of Hawaiian culture, which included destination training and cultural activities.

Hawai‘i Tourism Oceania has partnered with Hawaiian Airlines to give away eight spots on a trade famil trip to the Hawaiian Islands in September as part of the ‘Month of Lei’ trade incentive.

Image credit: Troy Squillachi/Pexels

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To win a place on the educational, agents will need to book a ticket with Hawaiian Airlines to O‘ahu and at least one other Hawaiian Island and simply write in 50 words or less how they malama (take care for and protect) for the environment, the local community or the ocean.

Throughout the month of May, advisors will be able to upload their entries online here and the winners will be selected by HTO and Hawaiian Airlines.

“We’re delighted to add our support to HTO’s Month of Lei trade incentive, especially with the renewed focus on environmental care and sustainability throughout the Hawaiian Islands,” said Andrew Stanbury, Regional Director Australia and New Zealand for Hawaiian Airlines.

Image credit: Jess Loiterton/Pexels

“The resumption of our Sydney-Honolulu service in December 2021 reconnected Australia and Hawaiʻi after a two-year hiatus, and response from the trade has been outstanding. We look forward to welcoming our winners on board in September,” he said.

Additionally, Hawai’i-based social media influencers from O‘ahu, Kaua‘i, Island of Hawai‘i and Maui will take over the GoHawaii Instagram account throughout the month of May, to show audiences a glimpse of the rich Hawaiian culture through their eyes.

Month of Lei, coinciding with May Day (Lei Day) on 1 May 2022, is a HTO signature campaign to celebrate Hawaiian culture, the uniqueness of each individual Hawaiian Island and engage both trade partners and consumers with the spirit of aloha.

Image credit: Jess Loiterton/Pexels

HTO wants to showcase what makes each Hawaiian Island special and encourage travelers to visit all islands while respecting the ʻaina (land), kai (ocean) and kamaʻāina (locals).

Hawaiʻi Tourism Authority’s Chief Brand Officer, Kalani Kaʻanāʻanā says: “May Day has and will always be an opportunity to celebrate who we are by honouring where we are. Our community, natural resources, Hawaiian culture come together in this annual event to remind us of the special place we call home. We hope you join us as we maintain our collective commitment toward a future rooted in aloha ʻāina (love of the land).”

For more information on Month of Lei or to contact Hawai‘i Tourism Oceania, email info@hawaiitourism.com.au.

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