Oceania Cruises achieved one of its best single-day booking periods on 5 May 2022 – the opening day of sales for the cruise line’s 2024 Collection of voyages.
“The 2024 Collection launch illustrates tremendous and continued strong demand for cruising in addition to highlighting the increased trend in planning travel further out, both for past guests and new-to-brand guests,” said Howard Sherman, President & CEO of Oceania Cruises.
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On 5 May, Oceania Cruises opened its 2024 Collection of voyages for sale to the general public. More than 350 voyages, ranging from 7- to 82-days in length and spanning from October 2023 to December 2024 went on sale.
Of particular note, all of the bookings for 2023 and 2024 were new cash bookings. Oceania Cruises said that means there was “no dilution from Future Cruise Credits issued during the pandemic”.
The brand said Oceania Cruises continues to see strong demand from new-to-brand guests who are attracted to the line’s destination-rich itineraries, with one-third of all bookings coming from first-time guests. In addition, one-third of the total transactions included reservations for at least two voyages, and extended travel continues to prove popular with Grand Voyages performing well.
Interestingly, the single most in-demand voyage was the 35-day circumnavigation of Australia departing 21 December 2023, where more than 60% of capacity was filled in one day.
Across the board, all destinations saw strong bookings with Asia as the most popular and with the 2023/2024 South America sailings and 2024 Northern Europe itineraries on the 1,238-guest Marina performing exceptionally well. Africa, the South Pacific, Australia and New Zealand also showed strong demand.